Project Proposal

Hi, I’m Bibiana, founder of Desiree Design Studio. As the creative director, I will oversee all your design work and help build your dream brand. Please take your time to go through this proposal which outlines our process, timeline, pricing, and packages.
Phase One

Strategy

We begin every project with a strategy session using our Modern Brand Building‚ĄĘ method. This step dives deep into understanding your brand's core, target audience, competition, and messaging.
Phase Two

Design

In this phase, we transform the insights from our strategy session into creative concepts. These initial concepts are refined through a collaborative process until they are perfect. We then develop all necessary design elements, which may include social media assets, and packaging.
Phase Three

Web Design

Before starting the web design, we conduct a creative planning session to map out your brand imagery and photo campaigns. We also audit your existing website (if applicable) to optimise and restructure your content. Our team then crafts a custom website design using your chosen platform (Shopify, Showit, or Wix).
Phase Four

Extensions

We offer a variety of brand extensions and additional services as add-ons to your custom design package. This ensures your brand maintains consistency and impact across all platforms.
Phase One
Strategy
Phase Two
Design
Phase Three
Web Design
Phase Four
Extensions

Week 1

Phase one: Strategy

Week 2

Phase Two: Design

Week 3

Phase 3: Web Design

Week 4

Phase 3: Web Development

Week 6 onwards

Phase Four: Brand Extensions

We understand that every project is unique, and so are your budgetary requirements. Our pricing is designed to be flexible and adaptable, allowing you to choose the services that best fit your needs and goals.

To make your investment more obtainable, we offer several payment plans. This ensures that you can get the exceptional branding you deserve without compromising your financial flexibility. You will have the option to 1) pay in full, 2) pay an initial 50% deposit with the remainder due on completion, or 3) partake in our pay-in-three payment plan.* 
The pay-in-three* payment plan splits the total investment into three. You will need to make your first payment to book your project, and the exact amount will be due each month afterwards on the same date until the project is paid off.

Note: Branding files will be released upon project completion, but ownership remains with Desiree Design Studio (as outlined in the contract) until full payment is made.

Foundation

2-4 week turnaround
2,000GBP
the necesities
Brand Strategy Session
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A face-to-face, in-depth workshop to uncover your brand goals, audience, competition, and industry standards.
Brand Identity Suite
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Includes all the brand elements to establish your brand's visual foundation and recognition. Includes brand mood board, (1) logo design, (1-3) supporting logos/marks, type suite, and colour palette.
‚Äć(2) rounds of revisions.
Brand Guidelines
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A detailed guide to assist you in applying your new branding consistently post-project.
BONUS: Launch Graphics
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Complimentary launch graphics/templates centred around launching your new branding on Instagram. Templates created on Canva to make launching as easy as possible.

Full Scope

6-8 week turnaround
3,500 GBP
Everything in foundation, plus
Creative Planning Session
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A comprehensive consultation to assist you in planning brand imagery and photo campaigns.
Website Design
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Includes an audit of your current website, custom design for all relevant site pages, web development, tutorial videos, and one week of post-launch support.
‚Äć*up to (6) pages. Additional pages may incur additional costs.
Support
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Tutorial videos to walk you through editing and site maintenance post-project and (1) week of support post-launch.

Brand Extensions

Add-ons will require an extra 1-3 weeks
Let's talk!
pick & mix 3 for £150 or 5 for £200*
Social Media Branding - 60
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Creation of visually consistent and platform-optimised images for social media profiles. Includes (3) profile picture, (1) cover photo, and (6) highlight covers.
Cannva Template Design - 50
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Customisable Canva templates for Instagram stories, posts, and quotes, facilitating brand consistency across all digital communications.
Print Collateral - 60
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Creative design services for printed materials including price lists, flyers, and postcards, aimed at promoting brand and events.
Packaging Design* - 200
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Label Design* - 100/label
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Email Design - 50
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Business Card Design - 55
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Marketing Strategy* - 1000
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Development of a comprehensive marketing strategy, aligning brand goals with market opportunities to maximize reach and engagement.
Retainer Services** - 40/hr
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*Not included in pick & mix
**1hr included in pick & mix
I allow up to 2 rounds of revisions on branding concepts and website mockups, which will be outlined in your timeline. If you want more revisions, a 50 GBP charge will be added to your final bill for each extra round.
During our project, we'll use Notion to keep all our tasks, due dates, and conversations in one place. This is where we'll do most of our communication to avoid information getting lost in email threads or on social media. Of course, if you need to talk things over with me at any point, you'll always have the option to schedule a call.
If you follow me on Instagram, you probably know that I like to share a lot of my process with my followers. I do this to (1) educate people on what the design process is like and (2) show real-time examples of my work. If, for any reason, you don't want me to share parts of our project before it is finished, please let me know, and I'll make sure to keep it a secret until you're ready.
Time management is crucial at the Studio. For our project, I always allow you to give your feedback until 8 am the following day. If I’m expecting something from you (feedback, copy, materials, etc.) and I don’t hear anything from you within 24 hours of your due date, a GBP 50 late fee will be added to your final invoice to account for the project rescheduling.
Since I often work with clients in different time zones, my office hours are significant to me. Your morning may be my evening, so please be mindful of that. I am available Monday to Friday, 8 am - 8 pm BST. These boundaries are essential to keeping my business running smoothly, so I appreciate it when clients can respect them.
Once you approve this proposal, we will then send a contract for you to review and sign. Once that is signed, we will send an invoice.

By submitting this form, you’re providing approval to this proposal. No commitment or payment is needed from you at this stage.

You must make your first payment for your project to be secured in our schedule.
Select a package
Prices shown in GBP
Select add-ons
Prices shown in GBP
Design weeks not shown are not available. Dates marked RUSH will incur an additional £50.
£500/monthly (optional only for packages under £2,500)
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