Project Proposal for

Yassmin Hares

This proposal outlines the process, timeline, pricing, and packages for your project, so you have a clear understanding of what working together looks like from start to finish.

Every project follows a clear four-stage process designed to keep things moving smoothly and ensure the final brand feels intentional and aligned.

Phase One

Strategy

The first stage focuses on brand foundations. We begin with a strategy session to understand your purpose, positioning, audience, and the direction you want to take your brand. This gives us the clarity we need to make smart design decisions.

Phase Two

Design

The second stage is creative development. Using the strategy as our guide, we explore visual concepts and refine the direction collaboratively until it feels right. Once approved, we build out your full identity across the agreed assets.

Phase Three

Web Design

If your project includes a website, this is handled in the third stage. Before designing, we plan the structure, content and imagery to make sure your site is clear, functional and consistent with your brand. We then build the website on your chosen platform with a focus on usability and a strong creative standard.

Phase Four

Extensions

The final stage is brand rollout. After approval, we prepare all brand files and apply your visual identity across any additional collateral you’ve selected. This ensures your brand is cohesive across every touchpoint.

Phase One

Strategy

Phase Two

Design

Phase Three

Web Design

Phase Four

Extensions

Week 1

Phase one: Strategy

Week 2

Phase Two: Design

Week 3

Phase 3: Web Design

Week 4

Phase 3: Web Development

Week 6 onwards

Phase Four: Brand Extensions

We understand that every project is unique, and so are your budgetary requirements. Our pricing is designed to be flexible and adaptable, allowing you to choose the services that best fit your needs and goals.

You can choose the payment structure that works best for you. You are welcome to pay in full, or to split the investment into two payments: 50% to begin the project and the remaining 50% on completion. If you prefer a more flexible approach, we also offer a pay-in-three plan, which divides the total into three equal monthly payments. Your first payment reserves your project in our schedule.

Final files are released once the project is complete and the full balance has been paid.

The pay-in-three* payment plan splits the total investment into three. You will need to make your first payment to book your project, and the exact amount will be due each month afterwards on the same date until the project is paid off.

Note: Branding files will be released upon project completion, but ownership remains with Desiree Design Studio (as outlined in the contract) until full payment is made.

Foundation

1500

GBP

2-4 week turnaround

What's Included:

Brand Strategy Session

A focused, in-depth session where we clarify your brand’s purpose, audience, positioning and competitive landscape. This forms the foundation for all creative decisions moving forward.

Brand Identity Suite

A complete visual identity built from your strategy. This includes a bespoke moodboard, primary logo, supporting marks, typography system and colour palette.

Brand Guidelines

A detailed guide to assist you in applying your new branding consistently post-project.

BONUS: Launch Graphics

Complimentary launch graphics/templates centred around launching your new branding on Instagram. Editable templates created on Canva.

Select

Full Scope

2750

GBP

6-8 week turnaround

Everything in foundation, plus

Creative Planning Session

A guided session to plan your brand imagery, campaign direction and visual style. This ensures both your branding and web design are aligned and intentional.

Website Design

A full website build tailored to your brand. This includes a complete audit of your current site (if applicable), custom design for all required pages (6), and development on your chosen platform.

Support

Tutorial videos to walk you through editing and site maintenance post-project and (1) week of support post-launch.

Select

‍These optional add-ons allow you to expand your branding across additional touchpoints. Most extensions require 1–3 weeks depending on complexity.

You can select items individually, or use our Pick & Mix option for better value:
‍Pick any 3 items for £150 | Pick any 5 items for £200

(*not eligible for Pick & Mix) (*1hr included for Pick & Mix)

Social Kit

A cohesive set of social assets designed to elevate your online presence. Includes: (3) profile picture variations, (1) cover image & (6) Instagram highlight covers. Delivered optimised for all relevant platforms. — £60

Canva Template

Editable, on-brand templates for posts, stories, announcements and quotes. Designed to help you maintain consistency across your day-to-day content with minimal effort. — £50/template

*Packaging Design

Custom packaging design for boxes, pouches or product packaging. Includes artwork setup and print-ready files. — From £200/SKU

*Label Design

Design of product labels. Includes artwork setup and print-ready files. — £100/label

Email Design

Custom email header or single email layout designed for use in Mailchimp, Klaviyo or Flodesk, aligned with your brand identity. — £50

Business Card

A professionally designed business card layout delivered ready for print and digital use. — £55

*Marketing Strategy

A full marketing strategy tailored to your brand goals. Includes positioning, audience mapping, campaign direction and recommendations for organic and paid channels. — £1000

**Retainer Services

Ongoing design and brand support on an hourly basis. — £40/hr

Landing Page Design

A single, conversion-focused page. Includes layout planning, copy guidance, and a fully branded design built on your chosen platform. — £500

Photo Direction

Creative direction for your brand’s visual storytelling. Includes a shot list, moodboard, photographer sourcing , location suggestions, and references to ensure your imagery aligns seamlessly with your brand identity. — £500

If you need branded items not listed here — such as care cards, swing tags, tissue paper, stickers, branded boxes or product inserts — we can add these to your package as required. Pricing will be provided once specifications and quantities are confirmed.

We allow up to 2 rounds of revisions on branding concepts and website mockups, which will be outlined in your timeline. If you want more revisions, a 50 GBP charge will be added to your final bill for each extra round.

During our project, we'll use Notion to keep all our tasks, due dates, and conversations in one place. This is where we'll do most of our communication to avoid information getting lost in email threads or on social media. Of course, if you need to talk things over at any point, you'll always have the option to schedule a call.

If you prefer your project to remain private while we’re working, just let us know. The studio frequently shares behind-the-scenes content on social media, but we are always happy to keep your project confidential until you launch.

To maintain momentum, we’ll agree on feedback deadlines throughout the project. If feedback or materials are delayed, the project may need to be rescheduled to the next available slot and GBP 50 late fee will be added to your final invoice to account for the project rescheduling.

Since we often work with clients in different time zones, our office hours are significant to us. Your morning may be our evening, so please be mindful of that. The studio operates Monday to Friday, 8am–8pm BST. Messages received outside these hours will be addressed the next working day.

If you would like to move forward, simply let us know which package you’d like to proceed with. We will then send you a contract to review and sign. Once the contract is complete, you will receive your invoice based on your chosen payment option. Your project will officially be booked into the studio schedule once your first payment has been made. Your proposed start date will be confirmed at that point.

Earliest available start date:

January 5, 2026

I’m looking forward to helping you build a brand that feels considered, functional and truly reflective of what you’re creating
— Bibiana x

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