Transformative haircare with a bold and lively approach


Art Direction


Website Design


Benelove is a transformative haircare brand set on nurturing and embedding confidence in everybody. Founded by twin siblings Samantha and Shaun McKingsley, whose own experiences with severely damaged hair inspired them to embark on a journey of hair rejuvenation and empowerment. With a commitment to organic and effective solutions, they harnessed their spare time to develop sustainable haircare products that encourage individuals to invest in the well-being of their hair. By offering transformative spaces and emphasizing the importance of nurturing one's hair, Benelove aims to elevate haircare routines into cherished rituals.

More details coming soon...

At the heart of Benelove's brand identity lies bold typography, lively copy, sustainable packaging, and captivating imagery. These elements come together to create a captivating visual experience that invites individuals to embrace self-care and romanticise the moments that are often overlooked.

With each product and immersive experience, Benelove inspires a renewed appreciation for self-care and encourages individuals to embark on a journey of self-love, one strand at a time.

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