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Insights
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August 14, 2025

Are We Tired Of The “It Girl” Brand Yet?

Minimalist packaging, glossy skin, founder in a slick bun — haven’t we bought this brand before? The It Girl formula may be past its sell‑by date.
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the latest
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the round-up
Brand Insider Round-Up

The Brand Insider Round-Up:August

From Kylie for Miu Miu to Melanie Martinez’s perfume revival and SKIMS’ foray into face shapewear, August delivers on surprises.
August 8, 2025
Brand Insider Round-Up

The Brand Insider Round-Up:July

From Cavalli x SKIMS to Rhode’s Majorca takeover, July's biggest launches and IRL moments are here.
July 11, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: March

Bella Hadid goes full cowgirl, Pete Davidson is fashion’s favorite boyfriend, and Solange Knowles makes glassware cool.
March 10, 2025
ICYMI

How to brand... Tomato Girl

Live. Laugh. Limoncello.

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TOP STORIES
Marketing
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July 15, 2025

Why Summer Is the Perfect Time to Break the Branding Rulebook

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Brand Insider Round-Up
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July 11, 2025

The Brand Insider Round-Up:July

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Case Studies
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July 7, 2025

No Photos, Please: Inside Luxury’s Love Affair with Secrecy

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Marketing
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July 3, 2025

The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Lifestyle
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July 1, 2025

July Editor’s Letter

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Marketing
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March 31, 2025

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Insights
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March 28, 2025

What’s Happening at the Intersection of Fashion and Tech?

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Case Studies
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March 24, 2025

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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Case Studies
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March 21, 2025

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

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March 19, 2025

Eadem Proves That Good Design Is Good Business

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Insights
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March 17, 2025

Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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Case Studies
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March 14, 2025

Can Crown Affair Stay Cool While Going Big?

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CASE STUDIES
Case Studies
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March 21, 2025

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

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Case Studies
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May 29, 2024

How Gwyneth Paltrow Built Goop With Stories

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Beauty

Yes, Even Vaseline Is Doing Brand Trips – Here’s Why
The Skims and Rhode Playbook Is Intentional and Always Sells Out
Topicals Figured Out What Every Other Beauty Brand is Still Trying To

Fashion

SKIMS Goes Back to School with The Campus Collection
Does Anybody Remember Amina Muaddi?
The Fashion of Summer 2025: 8 Brands to Shop Now

Celebrity

Surprise! These Celebrities Have Brands You Probably Haven't Heard Of
Mel’s Maple Matcha is The Only Drink You’ll Need This Autumn
Molly-Mae Hague Set to Launch New Fashion Brand Maebe
⌃ Copy Script