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Strategy
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April 1, 2026

This Is How Brand Strategy Actually Becomes a Visual Identity

here's a gap between the strategy document and the first visual concept that most designers skip entirely. Here's what the translation from...
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the latest
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1/ How This Brand Went From Grocery Store to Lifestyle Hub

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the round-up
Brand Insider Round-Up

The Brand Insider Round-Up: December

PHLUR’s newest fragrance romance, BÉIS and Chipotle’s chaotic-genius travel capsule, Kim’s mirrored “Kimmandments,” and beauty’s most whispered...
December 5, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: November

A decade of Kylie Cosmetics, Hailey’s sweetest Rhode drop yet, and Dua’s skincare debut — plus SRG Atelier and NikeSKIMS redefining quiet confidence.
November 6, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: October

From myth-inspired body care to Lagos resortwear and eyewear that actually fits, October’s brands are sharp, stylish, and story-led.
October 3, 2025
ICYMI

How to Actually Get Started in Brand Design

No clue? No problem.

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TOP STORIES
Lifestyle
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December 1, 2025

December Editor’s Letter

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Editor's Picks
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November 28, 2025

The Christmas Gift Edit 2025 for Designers and Creatives

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Branding
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November 18, 2025

The Festive Colour Edit: A New Kind of Holiday Palette

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News
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November 13, 2025

Rhode Lands in Sephora Stores Across the UK

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Consumer Behaviour
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November 12, 2025

What TikTok Will Actually Put Under the Tree

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Brand Insider Round-Up
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November 6, 2025

The Brand Insider Round-Up: November

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Lifestyle
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November 4, 2025

November Editor’s Letter

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Insights
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October 23, 2025

How African & Caribbean Luxury Consumers Are Changing Global Markets

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Insights
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October 17, 2025

Too Dark, Until It’s Profitable: Has Blackness Always Been the Beauty Industry’s Favourite Trend?

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Insights
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October 15, 2025

These Are the Black Founders Defining New Categories

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Social Media
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October 9, 2025

Why Everyone’s Talking About Kai Cenat Right Now

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Editor's Picks
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October 7, 2025

Fashion Month Is Over, These Are The Black Designers To Know

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CASE STUDIES
Case Studies
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August 15, 2024

How Two Influencers Transformed Skincare with their Viral Jet Lag Mask

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Case Studies
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March 14, 2025

Can Crown Affair Stay Cool While Going Big?

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Beauty

Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity
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Fashion

Heaven Mayhem Unveils The Frame Collection, a New Demi Fine Jewellery Range
Jacquemus Names Its First-Ever Brand Ambassador – and It’s His Grandmother
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Celebrity

What Alix Earle on Netflix Actually Tells Us About the Creator Economy
Surprise! These Celebrities Have Brands You Probably Haven't Heard Of
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⌃ Copy Script