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How to brand... Recession Core
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Why Summer Is the Perfect Time to Break the Branding Rulebook
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The Skims and Rhode Playbook Is Intentional and Always Sells Out
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Topicals Figured Out What Every Other Beauty Brand is Still Trying To
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Yes, Even Vaseline Is Doing Brand Trips â Hereâs Why
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No Photos, Please: Inside Luxuryâs Love Affair with Secrecy
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Sleep or Die Is Betting Big on a Bold VoiceâAnd Itâs Working
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Are We Tired Of The âIt Girlâ Brand Yet?
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Black Beautyâs Biggest Problem Isnât FundingâItâs What Comes Next
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SKIMS Goes Back to School with The Campus Collection
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Insights
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August 14, 2025
Are We Tired Of The âIt Girlâ Brand Yet?
Minimalist packaging, glossy skin, founder in a slick bun â havenât we bought this brand before? The It Girl formula may be past its sellâby date.
Read More
the latest
Trends
/
August 12, 2025
Why Weâre Obsessed With Brands That Feel Like Girlhood
Read More
News
/
August 6, 2025
SKIMS Goes Back to School with The Campus Collection
Varsity vibes
Lifestyle
/
August 4, 2025
August Editorâs Letter
August isnât slow...
Branding
/
July 31, 2025
How to brand... Recession Core
Bleak, broke, but branded
News
/
July 29, 2025
Brands Double Down on Nostalgia, IRL Engagement & Tech-Led Strategy in Latest Campaign Rollouts
Feel first, sell later
Case Studies
/
July 25, 2025
Yes, Even Vaseline Is Doing Brand Trips â Hereâs Why
The Funnel Must Flow
News
/
July 23, 2025
Does Anybody Remember Amina Muaddi?
The comeback question mark
Editor's Picks
/
July 21, 2025
Beach Reads for Brand Founders (That Arenât Boring Business Books)
Smart reads, sun edition
Editor's Picks
/
July 17, 2025
The Fashion of Summer 2025: 8 Brands to Shop Now
Hot Brands, Cool Stories
MOST POPULAR
1/ How This Brand Went From Grocery Store to Lifestyle Hub
2/ Inside the Trendiest Activewear Brand Loved by Celebs
3/ EYNTK: Gen Z on TikTok, Everything You Need to Know
4/ Highest Paying Corporate Jobs for UK's Creative Girlies
the round-up
Brand Insider Round-Up
The Brand Insider Round-Up:August
From Kylie for Miu Miu to Melanie Martinezâs perfume revival and SKIMSâ foray into face shapewear, August delivers on surprises.
August 8, 2025
Brand Insider Round-Up
The Brand Insider Round-Up:July
From Cavalli x SKIMS to Rhodeâs Majorca takeover, July's biggest launches and IRL moments are here.
July 11, 2025
Brand Insider Round-Up
The Brand Insider Round-Up: March
Bella Hadid goes full cowgirl, Pete Davidson is fashionâs favorite boyfriend, and Solange Knowles makes glassware cool.
March 10, 2025
ICYMI
How to brand... Tomato Girl
Live. Laugh. Limoncello.
Read More
DISCOVER MORE
TOP STORIES
Marketing
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July 15, 2025
Why Summer Is the Perfect Time to Break the Branding Rulebook
Read More
Brand Insider Round-Up
/
July 11, 2025
The Brand Insider Round-Up:July
Read More
Case Studies
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July 7, 2025
No Photos, Please: Inside Luxuryâs Love Affair with Secrecy
Read More
Marketing
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July 3, 2025
The Skims and Rhode Playbook Is Intentional and Always Sells Out
Read More
Lifestyle
/
July 1, 2025
July Editorâs Letter
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Marketing
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March 31, 2025
Topicals Figured Out What Every Other Beauty Brand is Still Trying To
Read More
Insights
/
March 28, 2025
Whatâs Happening at the Intersection of Fashion and Tech?
Read More
Case Studies
/
March 24, 2025
Sleep or Die Is Betting Big on a Bold VoiceâAnd Itâs Working
Read More
Case Studies
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March 21, 2025
Sephora's Top-Selling Brand Doesn't Even Sell Makeup
Read More
Case Studies
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March 19, 2025
Eadem Proves That Good Design Is Good Business
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Insights
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March 17, 2025
Black Beautyâs Biggest Problem Isnât FundingâItâs What Comes Next
Read More
Case Studies
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March 14, 2025
Can Crown Affair Stay Cool While Going Big?
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CASE STUDIES
Case Studies
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March 21, 2025
Sephora's Top-Selling Brand Doesn't Even Sell Makeup
Read More
Case Studies
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May 29, 2024
How Gwyneth Paltrow Built Goop With Stories
Read More
Beauty
Yes, Even Vaseline Is Doing Brand Trips â Hereâs Why
The Skims and Rhode Playbook Is Intentional and Always Sells Out
Topicals Figured Out What Every Other Beauty Brand is Still Trying To
Fashion
SKIMS Goes Back to School with The Campus Collection
Does Anybody Remember Amina Muaddi?
The Fashion of Summer 2025: 8 Brands to Shop Now
Celebrity
Surprise! These Celebrities Have Brands You Probably Haven't Heard Of
Melâs Maple Matcha is The Only Drink Youâll Need This Autumn
Molly-Mae Hague Set to Launch New Fashion Brand Maebe
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