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Case Studies
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October 8, 2024
Grace Wales Bonner is Crafting a New Future for Menswear
In just a decade, Grace Wales Bonner has redefined luxury, blending African and European aesthetics into a seamless cultural dialogue...
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Case Studies
Case Studies
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October 8, 2024
Grace Wales Bonner is Crafting a New Future for Menswear
Menswear, culture, and identity collide
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Case Studies
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October 1, 2024
How Telfar Became the Symbol of Accessible Luxury
A luxury bag for all
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Case Studies
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September 24, 2024
How a Classic Brand Became Gen Z’s Favorite
Gap's revival: A Gen Z Success Story
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Case Studies
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September 19, 2024
Sonsie Skin is a Reflection of Pamela Anderson's New Era of Being
Barefaced and beautiful
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Case Studies
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August 22, 2024
East Coast Edge Meets LA Chill With Body by Raven Tracy
Raven Tracy bridges her New York roots with Los Angeles vibes
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Case Studies
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August 19, 2024
The Cool Girl Brand Turning to Its Employees for Content
Move over UGC, EGC is in
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Case Studies
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August 15, 2024
How Two Influencers Transformed Skincare with their Viral Jet Lag Mask
The influencer duo behind Summer Fridays
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Case Studies
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August 6, 2024
G Collective: Glossier’s New Digital Community
A fresh take on beauty community, powered by TYB
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Case Studies
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July 29, 2024
How Hailey Bieber’s Authenticity is Shaping Rhode
Genuine connections are transforming Celebrity Beauty Brands, no suprise
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Case Studies
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July 29, 2024
REFY's Closest Community Members Enjoy a Branded Villa in Mallorca, and It Looked Like This...
POV: influencer trips are out, community trips are in
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Case Studies
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July 22, 2024
The Merit Method: Beauty Without the Fuss
The brand making easy-to-use makeup
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Case Studies
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July 18, 2024
How Fara Homidi Beauty is Setting New Standards in Luxury Cosmetics
Redefining beauty, one compact at a time
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Case Studies
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July 8, 2024
Amina Muaddi: The Cinderella Story of Modern Fashion
Revolutionising heels, one step at a time
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Case Studies
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July 3, 2024
This Brand Perfected Basics, Here's How
Why we're all obsessed with Adanola
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Case Studies
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June 10, 2024
This Brand is More Than Just a Shower Filter
From startup to shower staple
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Case Studies
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May 29, 2024
How Gwyneth Paltrow Built Goop With Stories
Goop’s storytelling keeps us hooked and coming back for more
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Case Studies
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May 22, 2024
The Sustainable Vintage Brand to Know About
Turning old threads into new trends with Sami Miro Vintage
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Case Studies
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May 20, 2024
Alo Yoga: Inside the Trendiest Activewear Brand Loved by Celebs
The secret behind Alo Yoga’s rise to activewear fame
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Case Studies
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April 18, 2024
Saie Hosts Community Masterclasses Where Attendees Learnt Makeup for Free
A lesson on the big 3: education, engagement, and experience
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Case Studies
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March 14, 2024
This Brand Turned Skincare Into a Fashion Statement
A case study in modern branding and market disruption
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Case Studies
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January 24, 2024
Aesop's Luxury Playbook
Elevating everyday luxury
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Case Studies
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December 20, 2023
Miu Miu Tops the Lyst Index, Eclipsing LOEWE, Prada
The It-Brand of 2023
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Case Studies
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December 9, 2023
How Jess Hunt Brought This Brand to Life
From Pop-Ups to Pilates
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Case Studies
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December 6, 2023
How This Retailer Became a Gen-Z Darling on TikTok
The Aritzia paradox
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Case Studies
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November 2, 2023
The Brand That Began as a Mood Board for Life
Anchoring a brand in a well-defined lifestyle and aesthetic philosophy
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Case Studies
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November 1, 2023
When Rebranding Goes Wrong
A case study on Glossier's lip balm debacle
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Case Studies
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October 30, 2023
We Love The Vibe of This Skincare Brand
"An anti-wellness skincare brand, 4AM makes products for party people"
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Case Studies
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October 23, 2023
A Case Study on Pat McGrath Labs
The unparalleled visionary in beauty
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Case Studies
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October 19, 2023
Rewriting the Rulebook on Skincare for Melanin-Rich Skin
Eadem: A Detailed Case Study
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Case Studies
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October 16, 2023
Navigating the Confluence of Clean Beauty With Ami Cole
The power of a well-articulated brand ethos in creating not just a customer base but a community
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Case Studies
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October 12, 2023
Jones Road: The Minimalist Beauty Brand with Maximum Impact
A polished brand selling products for a polished look
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Case Studies
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September 26, 2023
How Jacquemus Paints the Digital Canvas with Surrealist Marketing
Surreal or so real? Navigating the world of fashion marketing.
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Case Studies
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September 20, 2023
Two Things We Love About Reformation
This Cult LA brand that has dominated our Instagram feeds with its ethical choices
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Case Studies
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September 19, 2023
11 Lessons From Prada Beauty's New Launch
Prada successfully extends its legacy into the realm of beauty, serving as an inspiration for small beauty brand owners
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Case Studies
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September 18, 2023
Bettter By Julie Pelipas
Elevating upcycled tailoring in fashion
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Case Studies
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September 12, 2023
How Topicals Made Flare-ups Fun
Here's how Olamide Olowe, founder of Topicals, turned skin conditions into a positive movement
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Case Studies
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September 11, 2023
"Billie Eilish Has Created The Most Gen-Z Fragrance", How She Did It
Crafting Eilish 2, a Fragrance Born from World-Building
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Case Studies
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September 5, 2023
Pioneering Sustainable Fashion with Mother of Pearl
Join Amy Powney on a journey of sustainability with Mother of Pearl
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Case Studies
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August 23, 2023
How Erewhon Went From Grocery Store to Lifestyle Hub
Lessons on self-perception and consumer behaviour
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Case Studies
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August 17, 2023
How lifestyle brand, Ouai, Creates Meaningful Experiences
'Good hair days can lead to good days altogether' - Ouai
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Case Studies
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July 13, 2023
How Selena Gomez Built a Leading Beauty Brand
There’s a lot to love about Rare Beauty, and it's not just their Liquid Blush
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Case Studies
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July 5, 2023
Elevating Ecommerce with Subtle Motion, Angle, and Scale
A standout e-commerce example from Maison Margiela
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Case Studies
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June 28, 2023
How One Brand is Redefining Sustainable Luxury in the Beauty Industry
What every business can learn from Costa Brazil's mission-driven approach
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Case Studies
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June 20, 2023
Osoi Official: Finding Style in East Asian Countries
Redefining Korean fashion with vibrant designs, sustainability, and a strong digital presence.
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Case Studies
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June 16, 2023
Zena Ziora: A Fusion of Elegance, Sophistication, and Modern Style
Desiree Design crafts a visually stunning identity for luxury shoe brand.
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Case Studies
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June 13, 2023
The Limitations of Being a Unique Brand
The challenges of relying solely on brand distinctiveness in a competitive market
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Case Studies
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June 1, 2023
Kilentar: Translating Culture into Visuals
Combining various elements from different time periods and cultures across Africa to create elevated designs
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Case Studies
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May 31, 2023
Wildcard The Label: Differentiation Matters
Finding your difference as a brand, makes all the difference
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