Case Studies

Zena Ziora: A Fusion of Elegance, Sophistication, and Modern Style

By
The Desiree Team
June 16, 2023
Image Credit β€” Zena Ziora
New visual identity for ZENA ZIORA fuses classic sophistication with modern style, inspired by the essence of femininity and understated glamour.Β 

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Zena Ziora is a newly conceived brand founded by upcoming luxury shoe designer Chiso Osuji. The brand offers timeless, classic designer shoes with a fresh, original flair inspired by the essence of femininity and understated glamour. With the partnership of a traditional, family-run Italian atelier, Chiso's eye for alluring art and innovation has birthed her first wearable works of art - a collection of sleek designer heels displaying a fusion of elegance, sophistication, and modern style.

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​​Zena Ziora is not just a luxury footwear brand but a dream come true for its founder, whose love affair with shoes began with a pair of Italian knee-high boots. The founder's desire to marry quality with design and tradition with the new gave birth to the brand.Β 

The founder's love of high heels and the sense of power and delicacy they evoke are evident in each of Zena Ziora's collections. Each style is thoughtfully designed and referred to as a statement piece. The capsule collection, named after influential women in the founder's life, pays homage to the founder's birthstone, the pearl.Β 

Every pair of shoes is handmade by skilled artisans in Marche, Italy - the luxury footwear capital of the world. The brand prides itself on its family-run heritage and unwavering commitment to quality, with Maiorca pearls strung with care, woven with love, and embellishments stitched with affection.Β 

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To ensure the brand reflects high-quality craftsmanship, Desiree Design was brought on board to create a visually stunning identity that showcases the brand's sophistication and elegance. Bibiana, the creative director of Desiree Design, led the creative direction for ZENA ZIORA's visual identity. The resulting visual identity masterfully balances tradition with modernity.

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To reflect the brand's vision, Desiree Design created a new visual identity that fuses classic sophistication with modern style. The primary logo features the brand name and the country of origin, conveying a sense of pride and heritage. According to Bibiana, the creative director at Desiree Design, "the concept behind the primary logo was to create something simple yet distinctive. I went for an elegant display serif. It's classic and versatile with a touch of playfulness, perfect for creating the foundation of Zena Ziora's visual identity. It’s all about creating the perfect harmony between traditional and contemporary."

The logo's simplicity allows it to be used widely across all brand touchpoints, especially on the packaging, to create a recognisable and cohesive brand experience for customers.Β 

The Patience and Dedication Behind a Timeless Visual Identity

Creating a brand identity that communicates the essence of a company can be daunting. But for the team at Desiree Design Studio, it's all about patience, dedication, and the right creative approach. The studio's recent work with luxury shoe designer Chiso Osuji's ZENA ZIORA is a testament to this philosophy.

After collaborating with the founder, Chiso and understanding the brand's vision, the studio created an initial concept for the primary logo. However, the first concept wasn't perfect, so they returned to the drawing board to work on a better one. This is common in the design process, and a good studio will always prioritise getting the design right over rushing to meet a deadline.

Bibiana and her team took the time to refine the primary logo and make sure it accurately represented the brand's values of classic sophistication with modern style. They experimented with different fonts and layouts, eventually settling on a transitional serif typeface that balances old-style and modern. The result is a logo that looks professional, elegant, and trustworthy.

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But Bibiana didn't stop there. She wanted to add a more creative element to the logo, so she introduced a rotated letter 'o'. This simple yet effective design element combines contemporary graphics with a traditionally luxurious application. "It takes the classic codes of luxury and twists them into something new and unexpected in a fresh, subtle way," Bibiana explains. The team also opted to use just one font throughout the branding for consistency.

These decisions took time and patience but ultimately led to a strong, cohesive visual identity for ZENA ZIORA that accurately represents the brand's values and style. By prioritising quality over speed, the studio created a brand identity that will stand the test of time and resonate with customers for years.

E-commerce: featuring large imagery and a brand story

Desiree Design also designed a clean, concise, and functional e-commerce site featuring large imagery and a brand story. The site showcases a collection of sleek designer heels emphasising quality and craftsmanship. The large imagery and brand story convey the brand's values and vision, making the shopping experience more personalised and enjoyable.

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ZENA ZIORA's e-commerce site is clean, concise, and functional, featuring large imagery and a brand story that reflects the brand's core values. The site offers customers an easy and enjoyable shopping experience, allowing them to appreciate the professionalism and sleekness of the brand. The story of ZENA ZIORA is one of passion, innovation, and tradition, brought together to create a truly unique and timeless brand that appeals to modern women looking for classic designer shoes with a fresh, original flair.

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Zena Ziora is an ode to sophisticated, contemporary elegance, perfect for any occasion, from the boardroom to a night out on the town or a fabulous gala. The founder cannot wait to see where each pair of ZZ's will take its wearer.

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