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The Pitfall of Scale Imitation in Branding
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Click or Skip: Everyone's on Instagram, Are You?
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Click or Skip: Is TikTok Shop Just Another Fad?
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Alo Yoga: Inside the Trendiest Activewear Brand Loved by Celebs
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Saie Hosts Community Masterclasses Where Attendees Learnt Makeup for Free
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This Brand Turned Skincare Into a Fashion Statement
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Luxury Brands and Their Strategic Use of Distribution
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There's Never Been a Better Time to Start a Body Care Line
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Making Every Click Count in Tight Times
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A Trend We Want to See More Of: Selfie Lookbooks
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Case Studies
Alo Yoga: Inside the Trendiest Activewear Brand Loved by Celebs
The secret behind Alo Yoga’s rise to activewear fame
By
Melissa Jasmine
May 20, 2024
Strategy
Luxury Brands and Their Strategic Use of Distribution
The art of placement
By
The Desiree Team
April 22, 2024
Case Studies
Saie Hosts Community Masterclasses Where Attendees Learnt Makeup for Free
A lesson on the big 3: education, engagement, and experience
By
The Desiree Team
April 18, 2024
Branding
Where to Find Design Inspiration Online
In a creative block? We've got you covered
By
The Desiree Team
April 17, 2024
Packaging
The Everything Guide to Beauty Packaging
Waste not, want not: what you need to know
By
The Desiree Team
May 1, 2024
Branding
The Pitfall of Scale Imitation in Branding
The dangers of scale envy
By
The Desiree Team
April 10, 2024
Insights
There's Never Been a Better Time to Start a Body Care Line
Is it just me, or is body care the new self-care affair?
By
Bibiana
April 11, 2024
Click or Skip
Click or Skip: Everyone's on Instagram, Are You?
It's almost a no-brainer
By
The Desiree Team
April 15, 2024
Branding
8 Beauty Colour Palettes for 8 Types of People
Colours for the clean girls, the makeup in the sink girls and more
By
Bibiana Obahor
April 9, 2024
Trends
A Trend We Want to See More Of: Selfie Lookbooks
After all, what's more real than a selfie?
By
Bibiana Obahor
April 8, 2024
Click or Skip
Click or Skip: Is TikTok Shop Just Another Fad?
Everything you need to know
By
The Desiree Team
April 4, 2024
News
Matilda Djerf's Venture into Hair Care
A new chapter in hair care with Tiktok star
By
Melissa Jasmine
April 2, 2024
Lifestyle
The Team's Spring Beauty Must-Haves
Our picks for warmer days ahead
By
The Desiree Team
April 3, 2024
Marketing
What Is a Brand Ambassador?
Is the face behind a brand just a 'face'?
By
The Desiree Team
April 1, 2024
News
Hailey Bieber Launches New Phone Case for Your Lip Gloss
Innovative accessory blends style, functionality, and clever marketing
By
The Desiree Team
February 29, 2024
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