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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Are We Tired Of The “It Girl” Brand Yet?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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Branding

16 Branding Creatives To Follow Now

Worth a scroll
By
The Desiree Team
August 28, 2025
Case Studies

Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

LA Cool-Girl Playbook
By
Bibiana Obahor
August 26, 2025
News

Kim Kardashian’s SKIMS Enters Volleyball Market Through LOVB Collaboration

Sports x Fashion
By
The Desiree Team
August 22, 2025
News

Pinterest Just Launched Its First Product

Culture, caffeinated
By
The Desiree Team
August 20, 2025
Insights

Are We Tired Of The “It Girl” Brand Yet?

Cool girl burnout happens
By
Bibiana Obahor
August 14, 2025
News

SKIMS Goes Back to School with The Campus Collection

Varsity vibes
By
The Desiree Team
August 6, 2025
Brand Insider Round-Up

The Brand Insider Round-Up:August

Collabs, comebacks, curveballs
By
Bibiana Obahor
August 8, 2025
Trends

Why We’re Obsessed With Brands That Feel Like Girlhood

girls just wanna have fun
By
Bibiana Obahor
August 12, 2025
Lifestyle

August Editor’s Letter

August isn’t slow...
By
Bibiana Obahor
August 4, 2025
Case Studies

Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

The Funnel Must Flow
By
Bibiana
July 25, 2025
News

Brands Double Down on Nostalgia, IRL Engagement & Tech-Led Strategy in Latest Campaign Rollouts

Feel first, sell later
By
The Desiree Team
July 29, 2025
Branding

How to brand... Tomato Girl

Live. Laugh. Limoncello.
By
Bibiana Obahor
August 18, 2025
Branding

How to brand... Recession Core

Bleak, broke, but branded
By
Bibiana
July 31, 2025
News

Does Anybody Remember Amina Muaddi?

The comeback question mark
By
Bibiana
July 23, 2025
Brand Insider Round-Up

The Brand Insider Round-Up:July

Hot collabs. IRL moments. Summer.
By
Bibiana Obahor
July 11, 2025
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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