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8 Pretty A/W Colours You’ll Fall in Love With This Season
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Why Buying a Handbag Feels Like Falling in Love
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The Unexpected TikTok Queen Who Mastered Relatability
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Sun-Kissed Cheeks and a Cucumber Crisis: TikTok’s Latest
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Seven Years In, Fenty Beauty Proves Inclusivity Is Here to Stay
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This Black-Owned Brand is Bringing Style and Inclusivity to Women’s Golf
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Why Brands Owe Their Cool to Black Culture
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How Fashion Brands Can Truly Connect with Black Consumers in 2024
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Why Black-Owned Beauty Brands Are Still Struggling to Secure Funding in 2024
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Fashion Brands Invest in IRL Experiences This Autumn
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Strategy
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September 11, 2024
Shop Till You Drop… or Think?
Whether you’re browsing online late at night or strolling through a bustling market, the way you shop speaks volumes about your personality.
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Strategy
Strategy
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October 10, 2024
How Fashion Brands Can Truly Connect with Black Consumers in 2024
Black consumers matter
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Insights
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October 2, 2024
Why Black-Owned Beauty Brands Are Still Struggling to Secure Funding in 2024
Beauty’s broken promises persist
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Insights
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September 30, 2024
Fashion Brands Invest in IRL Experiences This Autumn
Beyond the screen and into the real world
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Insights
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September 26, 2024
Discount Retail Reigns as Consumers Prioritise Value Over Brand Loyalty
Trading down, dressing smart
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Insights
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September 17, 2024
A Guide to Connecting With The Modern Shopper
Leveraging technology to stay ahead in retail
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Strategy
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September 11, 2024
Shop Till You Drop… or Think?
Understanding shopper personality
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Strategy
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September 4, 2024
Why We’re Drawn to the People Behind the Brands
A little oversharing never hurt
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Strategy
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August 29, 2024
Why the Same White Tee Can Cost You ÂŁ7.99 or ÂŁ390
You’re paying for more than just fabric
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Strategy
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August 26, 2024
It's Time to Start Planning Your Holiday Sales
Early planning = happy shoppers
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Insights
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June 24, 2024
Miu Miu, Gucci, and Bottega Blend Tradition and Trendsetting to Navigate the Luxury Landscape
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Strategy
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June 19, 2024
Charlotte Tilbury Perfected This Strategy for Customer Retention
Lessons from Charlotte Tilbury’s approach
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Strategy
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June 18, 2024
I'm Obsessed with Brand Consistency and You Should Be Too
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Strategy
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June 11, 2024
Leveraging Data, Culture, and Consumer Trends for Brand Success
The 2024 Brand Playbook
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Strategy
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June 5, 2024
The Role of User Experience (UX) in Branding
Following SKIMS' footsteps
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Strategy
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April 22, 2024
Luxury Brands and Their Strategic Use of Distribution
The art of placement
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Insights
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April 11, 2024
There's Never Been a Better Time to Start a Body Care Line
Is it just me, or is body care the new self-care affair?
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Strategy
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February 8, 2024
Making Every Click Count in Tight Times
Loud-budgeting is in, but don't fear
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Insights
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January 31, 2024
Customer Experience in 2024: What to Expect and How to Adapt
AI, personalisation, and the new era of customer engagement
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Insights
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January 30, 2024
Why Do We Crave High-End Brands?
Our love affair with luxury
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Insights
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January 23, 2024
Burberry and More in Turmoil as Demand for Luxury Goods is Slowing
Navigating the choppy waters of high-end retail
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Insights
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January 16, 2024
Brand Marketing Will Dominate in 2024: Here's Everything You Need to Know
Brand purpose and storytelling is the answer to economic outlook and challenges
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Insights
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November 16, 2023
The Science Behind What Makes People Buy
Buyology: why we buy what we buy
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Strategy
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November 8, 2023
Unwrapping Success This Festive Season
Holiday marketing strategies for small businesses
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Strategy
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October 17, 2023
Convince Shoppers That Your Brand Is Worth The Money
5 key strategies that can help position your brand as deserving of its price tag
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Strategy
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October 4, 2023
Solving the Growing Issue of Online Shoppers Brand Hopping
Achieve brand loyalty without negatively impacting profit margins
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Strategy
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October 2, 2023
12 Lessons on Brand Strategy
Emotions matter, community is key, and consistency builds trust.
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Strategy
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September 14, 2023
Why We Prefer Brands We Recognise
Given a choice, we usually choose brands we recognise and feel familiar with
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Strategy
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September 13, 2023
Does Age Really Matter When It Comes To Branding?
We argue audience demographics is no longer about age but rather about establishing an outlook
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Strategy
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September 4, 2023
How Opinions, Testing, and Alternative Criteria Shape Effective Choices
The Art of Decision-Making
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Strategy
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August 28, 2023
Can High-End Brands Meet Diverse Budgets?
Here's how luxury brands create demand beyond prestige pricing
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Strategy
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August 14, 2023
The Role of Brand Activism
Genuine social change or opportunistic marketing?
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Insights
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August 7, 2023
From Runway to Data: How Fashion and Technology Collaborate
Exploring the intersection of fashion and technology for enhanced consumer experiences
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Strategy
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August 2, 2023
The Growing Importance of Emotional Branding in the Digital Landscape
Creating memorable experiences and engaging storytelling
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Strategy
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July 10, 2023
The Science of Branding and Decoding the Customer Mind
Influence customer behaviour with powerful branding psychology.
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Insights
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July 3, 2023
3 Ways AI Is Revolutionising Consumer Engagement
Discover how AI is transforming consumer engagement through automation, curation, and migration
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Strategy
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June 30, 2023
Brand Loyalty in the Digital Age
Is Customer Retention Becoming a Thing of the Past?
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Strategy
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June 29, 2023
Why I Don't Design Without Strategy
The importance of designing with a clear strategy
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Strategy
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June 22, 2023
Does sustainability exist beyond luxury fashion?
Debunking the Elitism Narrative: Unraveling the Sustainability in Fashion Debate
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Strategy
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June 15, 2023
Deadpool to Daytime TV: Using Celebrity Personas to Build Your Brand
What’s the deal with using celebrities for brand personification?
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Strategy
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June 14, 2023
Balancing Profit and Purpose: Creating Brands with Impact
Strategies for achieving harmony between profit and purpose
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Strategy
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June 12, 2023
How Brands and Customers Jointly Shape Value Creation
Brand Ownership: a shared effort
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Strategy
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June 5, 2023
How Data Guides Design
Data asks the right questions, design answers
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Strategy
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June 2, 2023
Strategy Stages Brand Success
Strategic moves to get through your brands' unknown stage
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