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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity
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23 Branding Details I’m Quietly Obsessed With
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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026
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Survive Q4: The Festive Marketing Playbook 2025
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Lil Luv Dog Launches With $1M Backing to Redefine Petcare
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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand
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What Alix Earle on Netflix Actually Tells Us About the Creator Economy
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The State of Gifting 2025: The Psychology of Gifting
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Have Black Friday Bargains Lost Their Luster
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Insights
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March 9, 2026
What Alix Earle on Netflix Actually Tells Us About the Creator Economy
Alix Earle’s upcoming Netflix series isn’t just another influencer milestone — it’s a signal that the creator economy is entering its next phase.
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Insights
Insights
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March 9, 2026
What Alix Earle on Netflix Actually Tells Us About the Creator Economy
Finally: A Bigger Screen
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Insights
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November 26, 2025
The State of Gifting 2025: The Psychology of Gifting
From socks to spa days
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Insights
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November 20, 2025
Have Black Friday Bargains Lost Their Luster
Black friday fatigue
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Insights
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October 23, 2025
How African & Caribbean Luxury Consumers Are Changing Global Markets
Culture, cash, and global cool
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Insights
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October 17, 2025
Too Dark, Until It’s Profitable: Has Blackness Always Been the Beauty Industry’s Favourite Trend?
Melanin monetized (again)
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Insights
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October 15, 2025
These Are the Black Founders Defining New Categories
Now that's innovation
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September 17, 2025
Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.
Everyday, no longer
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September 11, 2025
La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty
Yes, that’s really the price
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Insights
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August 14, 2025
Are We Tired Of The “It Girl” Brand Yet?
Cool girl burnout happens
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Insights
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March 28, 2025
What’s Happening at the Intersection of Fashion and Tech?
Fashion is getting smarter
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Insights
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March 17, 2025
Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next
RNC is making growth last
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Insights
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February 17, 2025
The Highs, The Lows, and The Future of Luxury Fashion.
The luxury boom and bust
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Insights
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November 19, 2024
The Growing Gap Between Influencers and Creators
The influence shift
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Insights
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October 2, 2024
Why Black-Owned Beauty Brands Are Still Struggling to Secure Funding in 2024
Beauty’s broken promises persist
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Insights
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September 30, 2024
Fashion Brands Invest in IRL Experiences This Autumn
Beyond the screen and into the real world
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Insights
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September 26, 2024
Discount Retail Reigns as Consumers Prioritise Value Over Brand Loyalty
Trading down, dressing smart
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Insights
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September 17, 2024
A Guide to Connecting With The Modern Shopper
Leveraging technology to stay ahead in retail
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Insights
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June 24, 2024
Miu Miu, Gucci, and Bottega Blend Tradition and Trendsetting to Navigate the Luxury Landscape
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Insights
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April 11, 2024
There's Never Been a Better Time to Start a Body Care Line
Is it just me, or is body care the new self-care affair?
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Insights
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January 31, 2024
Customer Experience in 2024: What to Expect and How to Adapt
AI, personalisation, and the new era of customer engagement
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Insights
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January 30, 2024
Why Do We Crave High-End Brands?
Our love affair with luxury
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Insights
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January 23, 2024
Burberry and More in Turmoil as Demand for Luxury Goods is Slowing
Navigating the choppy waters of high-end retail
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Insights
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January 16, 2024
Brand Marketing Will Dominate in 2024: Here's Everything You Need to Know
Brand purpose and storytelling is the answer to economic outlook and challenges
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Insights
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November 16, 2023
The Science Behind What Makes People Buy
Buyology: why we buy what we buy
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Insights
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August 7, 2023
From Runway to Data: How Fashion and Technology Collaborate
Exploring the intersection of fashion and technology for enhanced consumer experiences
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Insights
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July 3, 2023
3 Ways AI Is Revolutionising Consumer Engagement
Discover how AI is transforming consumer engagement through automation, curation, and migration
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Insights
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November 27, 2001
Tech and Talent Are Shaping the Next Wave of Social Media
Smarter, faster, more human
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