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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

Fragrance is the only beauty category where the product is invisible. Here's how colour, form, and material do the sensory work your customer's nose h

Branding

Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

The nose knows, but does the eye?

February 2, 2026

23 Branding Details I’m Quietly Obsessed With

December 11, 2025

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

November 18, 2025

The Festive Colour Edit: A New Kind of Holiday Palette

Curated by Brand Insider

September 5, 2025

Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

August 28, 2025

16 Branding Creatives To Follow Now

August 18, 2025

How to brand... Tomato Girl

Live. Laugh. Limoncello.

How to brand... Recession Core

Bleak, broke, but branded

Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Click. Drag. Sell. Panic?

Cool Colour Combinations for Spring 2025

Spring says: go brighter

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

Pretty, Little…Luxury?

February 26, 2025

18 Branding Moments I Absolutely Love Right Now

They just make sense

December 26, 2024

The Round-Up: 2024 Websites

The most stylish websites of 2024

December 19, 2024

Just Announced! Pantone’s Colour of the Year 2025… and More Design Trends to Watch

The year design gets real—messy, bold, and human

December 11, 2024

The BI Team’s Favourite Festive Fonts for Holiday Design Inspiration

Top picks for holiday designs

November 18, 2024

Surprise! These Celebrities Have Brands You Probably Haven't Heard Of

Bet you didn’t see these coming

November 13, 2024

3 Moodboards to Inspire Your 2024 Holiday Campaigns

Holiday campaigns reimagined

November 7, 2024

5 Chic Alternatives to Replace Classic Red This Holiday Season

October 30, 2024

The Role of Design in Social Justice Movements

Inspiring change with creativity

October 24, 2024

Authenticity or Appropriation? Branding African Food in a Global Market

The fine line between preserving tradition and appealing to the West

Branding Diaries

October 21, 2024

The Chic Founder Creating a Community for Indie, Black-Owned, Sustainable Brands

Giovanna Vieira's blueprint for success

September 30, 2024

8 Pretty A/W Colours You’ll Fall in Love With This Season

This season’s hottest colours

September 12, 2024

Why Buying a Handbag Feels Like Falling in Love

and other unexpected truths about our favourite brands

September 5, 2024

The Hand Creams with the Most Stylish Packaging

These brands do it best

September 3, 2024

Why My Beauty Routine Needed a Serious Edit

When it comes to beauty, less really is more

August 28, 2024

Bibiana Shares 10 Tips for Building the Perfect Design Portfolio

Your portfolio is your visual résumé; make it unforgettable

August 27, 2024

The Best Lip Balm Packaging, According to the BI Team

These brands do it best

Branding Diaries

August 21, 2024

Building British Nigerian Brand Anike Label with founder, Precious Adesina

Bold prints, big dreams

Branding Diaries

Building a Brand with Up-and-Coming Fashion Girlie, Becca Shania

The cool girl designer on the rise

Branding Diaries

Building a Brand with Justine Kwezi, Founder of KWEZI

Fashion to evoke feeling

We're Halfway Through the Year and You're Still Making These Mistakes...

Time to ditch the old habits holding your brand back

Bibiana Answers Your Branding Questions

From launching your design business to increasing your rates, Bibiana's got the answers you need

The Everything Guide to Beauty Packaging

Waste not, want not: what you need to know

Where to Find Design Inspiration Online

In a creative block? We've got you covered

The Pitfall of Scale Imitation in Branding

The dangers of scale envy

8 Beauty Colour Palettes for 8 Types of People

Colours for the clean girls, the makeup in the sink girls and more

February 5, 2024

Emails We Actually Want to Open

You've got mail!

December 18, 2023

10 Branding Rules You Should Never Break

The cardinal sins of branding — and how to avoid them

December 12, 2023

The Design Team Share Their 2023 Font Picks

Get in loser, we're going font shopping!

December 11, 2023

The Round-Up: 2023 Websites

After a year of shopping and scrolling, these are our picks

November 21, 2023

A Lesson on Colour in Beauty Packaging

From NARS to Tatcha and more

November 20, 2023

Which Brand Matches Your Horoscope?

Finding the right brand for each sign

September 25, 2023

Halfday Iced Tea: In The Aisles Of Success

A lesson on shelf appeal

August 29, 2023

The Ethics of Branding: How Far is Too Far?

Unethical branding practices all brands should avoid, with examples

August 22, 2023

The Optimal Process for Brand Naming

The cornerstone of a brand's recognition and recall in the minds of consumers

August 16, 2023

Taking a Comprehensive Approach to Branding

All branding elements are essential fragments of a broader puzzle

The Influence of Typography on Branding

Typography's impact on brand recognition and perception

Mastering the Art of Branding

Uncover the secrets of effective branding and building a vibrant brand community

Branding Beige Flags

Traits worthy of evaluation

The Art of Unboxing Success, Why Packaging Matters

How packaging design influences consumer perception

Navigating The Gender Spectrum in Branding

What's the right approach to gender representation and inclusivity

30 Cool Visual Concepts To Inspire Your Product Photography

From jewellery on cutlery to perfume melting in ice, these concepts guarantee a double-take

The Search for Authenticity in a World of Branding Noise

Beyond the buzzword, what really makes a brand "authentic"?

Visual Identity

Brands that Masterfully Embrace Colour

Unforgettable Associations, from Coca-cola Red to Tiffany Blue

The Power of Creativity in Branding, Explained

A world where brands push creative boundaries like never before

Visual Identity

The Power of Perception: Going Beyond the Logo

Your brand name is for identification, and your logo is for recognition

The Best Websites Allow Users to be Lazy

Too much work: Lessons learnt from Zara’s poor usability

We're Crushing Over These Sustainable and Ethical Brands

These brands are leading the way. Learn why.

Website prompts by example of Hailey Bieber's Rhode Skin

Little prompts every beauty brand needs on their site to stand out

5 Branding pills to swallow

5 things every brand owner should know

Why Great Photography Starts with Great Art Direction

Art directors and photographers who've perfected the perfect blend of creativity and strategy