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August 20, 2025

Pinterest Just Launched Its First Product

With Gen Z shaping the majority of its trends, Pinterest is stepping into a new role: co-creator.

News

August 22, 2025

Kim Kardashian’s SKIMS Enters Volleyball Market Through LOVB Collaboration

Sports x Fashion

August 20, 2025

Pinterest Just Launched Its First Product

Culture, caffeinated

SKIMS Goes Back to School with The Campus Collection

Brands Double Down on Nostalgia, IRL Engagement & Tech-Led Strategy in Latest Campaign Rollouts

Feel first, sell later

Does Anybody Remember Amina Muaddi?

The comeback question mark

February 21, 2025

NikeSKIMS: Could Kim K be the New Michael Jordan?

Kim Air Kardashian?

January 26, 2025

Alo Yoga Makes a Stylish Entrance in Covent Garden

For London’s fitness and fashion lovers

January 25, 2025

Rhode’s Seriously Cool Peptide Lip Shape Has Arrived

Lip contouring just got easier

December 12, 2024

Deliveroo and HURR Are Bringing You Dresses on Demand

Goodbye last-minute outfit panic

October 1, 2024

Mel’s Maple Matcha is The Only Drink You’ll Need This Autumn

A match(a) made in heaven

September 25, 2024

Molly-Mae Hague Set to Launch New Fashion Brand Maebe

Molly-Mae’s new brand is here

September 9, 2024

Cult Gaia Expands Into Fragrance With Three New Scents

Cult Gaia's lifestyle portfolio is growing

Fans Left Underwhelmed at Rhode Photo Booth in London

Can too much hype ruin customer experiences?

Huda Beauty Unveils New Rebrand Under CEO Huda Kattan's Leadership

A new era for Huda Beauty

Weekly Musings: 01.07.24

weekly dose of need-to-know from 'behind brands'

Weekly Musings: 24.06.24

weekly dose of need-to-know from 'behind brands'

Weekly Musings: 17.06.24

weekly dose of need-to-know from 'behind brands'

Weekly Musings: 22.04.24

weekly dose of need-to-know from 'behind brands'

Matilda Djerf's Venture into Hair Care

A new chapter in hair care with Tiktok star

Weekly Musings: 10.03.24

weekly dose of need-to-know from 'behind brands'

Weekly Musings: 03.03.24

weekly dose of need-to-know from 'behind brands'

February 29, 2024

Hailey Bieber Launches New Phone Case for Your Lip Gloss

Innovative accessory blends style, functionality, and clever marketing

February 25, 2024

Weekly Musings: 25.02.24

weekly dose of need-to-know from 'behind brands'

February 18, 2024

Weekly Musings: 18.02.24

weekly dose of need-to-know

February 11, 2024

Weekly Musings: 11.02.24

weekly dose of need-to-know from 'behind brands'

February 4, 2024

Weekly Musings: 04.02.24

weekly dose of need-to-know from 'behind brands'

January 28, 2024

Weekly Musings: 28.01.24

weekly dose of need-to-know from 'behind brands'

January 27, 2024

Weekly Musings: 21.01.24

weekly dose of need-to-know from 'behind brands'

October 26, 2023

Kylie Jenner Launches KHY

Jenner Sets Eyes on the Fashion Industry

September 23, 2023

Rhode Drops New Lip Tint Collection

Hailey Bieber leads Rhode's entrance into colour cosmetics with four stunning lip tints.

August 12, 2023

Amyris Discontinuing Costa Brazil and Onda Beauty in Strategic Turn

Illustrating the need for adaptability in the evolving beauty industry

Kylie Jenner Inspires Signature Looks in the Bratz x Kylie Collection

Our love-hate relationship with celebrity collaborations: a look at Bratz x Kylie and more

Bella Hadid Is Charlotte Tilbury’s New Muse

Charlotte Tilbury x Bella Hadid: A Match Made in Beauty Brand Heaven?