Heaven Mayhem has launched The Frame Collection, a new demi-fine jewellery range crafted with lab-grown white moissanite gemstones. The collection officially launched on January 22, and is available exclusively via the brand’s website.

Designed to move easily from everyday wear to more elevated moments, The Frame Collection reflects Heaven Mayhem’s continued focus on form, restraint, and versatility. According to the brand, the pieces are designed to feel like “second skin”, prioritising comfort and fluidity alongside visual impact.

The range includes necklaces, earrings, bracelets, and cuffs, crafted in sterling silver and 14K gold vermeil, each finished with white moissanite gemstones. Rather than leaning into overt statement design, the collection favours clean lines and soft structure, with gemstones used to enhance shape rather than dominate it.

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In campaign imagery shared by the brand, jewellery is styled close to the face and collarbone, reinforcing the idea of framing rather than decoration. The visual language is pared back and intimate, allowing proportion, light, and texture to take focus. Styling and casting emphasise how the pieces sit on the body, aligning with the collection’s emphasis on wearability.

The use of lab-grown moissanite positions The Frame Collection firmly within the growing demi-fine jewellery space, where consumers are increasingly seeking alternatives to traditional fine jewellery that offer longevity without formality. Known for its clarity and durability, moissanite allows for everyday wear while maintaining a refined aesthetic.

The launch follows growing visibility for Heaven Mayhem within the fashion space, where the brand has become known for jewellery that feels intentional, modern, and quietly distinctive. With The Frame Collection, Heaven Mayhem continues to build on that reputation, offering pieces designed not to define the wearer, but to frame how they show up.