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Social Media
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January 25, 2024
Gen Z on TikTok, Everything You Need to Know
TikTok has become a vital part of Gen Z's digital life, influencing their choices, opinions, and even lifestyle. Understanding their behavior on...
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Social Media
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April 15, 2024
Click or Skip: Everyone's on Instagram, Are You?
It's almost a no-brainer
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April 4, 2024
Click or Skip: Is TikTok Shop Just Another Fad?
Everything you need to know
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Social Media
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January 25, 2024
Gen Z on TikTok, Everything You Need to Know
Tapping Into the trends of today's trendsetters
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October 11, 2023
Click or Skip: Should Your Brand Be on Pinterest?
Once known for wedding mood boards, has now become Gen Z's fashion playground and a crystal ball for brands.
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Social Media
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October 5, 2023
Why New Social Platforms Are Hit or Miss for Beauty Brands
New social platforms offer beauty brands opportunities, but success hinges on careful strategy and adaptation
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Social Media
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October 3, 2023
Why Small Businesses Should Pay Attention to the Growth of TikTok Shop
The future of e-commerce is here, and it dances to the rhythm of TikTok
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Social Media
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September 7, 2023
7 Ways To Create a Compelling Presence on Social Media
From likes to loyalty: leveraging social media insights for maximum impact
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Social Media
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August 31, 2023
The Demise of Brand Loyalty in Beauty
TikTok, the driving force behind beauty trends, has us questioning whether loyalty in beauty still exists
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Social Media
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August 8, 2023
Are Vanity Metrics Distorting Brand Success?
The Influence of Social Media Metrics
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