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Trends
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April 8, 2024
A Trend We Want to See More Of: Selfie Lookbooks
A quick browse through the Zara app or Alaïa's homepage might surprise you with unexpected images of models clutching their phones. As fashion seeks..
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Trends
Trends
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April 8, 2024
A Trend We Want to See More Of: Selfie Lookbooks
After all, what's more real than a selfie?
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Trends
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January 17, 2024
Gen Alpha is Obsessed with Expensive Beauty, Millennial Parents to Blame
Why under 13s love Drunk Elephant and are wreaking havoc in Sephora
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Trends
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January 9, 2024
Why The Modern Consumer Loves Dupes
How copycat products are winning over young shoppers
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Trends
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December 19, 2023
Why Trends Repeat Themselves
Are wallabees and chunky shoes back in style?
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Trends
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December 13, 2023
2024 Trends: What to Watch Out For
Ribbons, red, metallics and more
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Trends
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November 15, 2023
10 Seasonal Trending Colour Palettes
The hues of a/w 2023
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Trends
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October 7, 2023
The Latest TikTok Trends to Jump On
Act Fast, Trend Faster
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Trends
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September 6, 2023
Isn't deinfluncing still influencing?
The irony of this Tiktok trend
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Trends
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August 24, 2023
Branding in the Age of Cancel Culture
Navigating the controversial realm of accountability
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Trends
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July 7, 2023
Reimagining Barbie for a New Generation: It's Fantastic
Unlocking the secrets behind the viral success of the 2023 Barbie Movie campaign
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Trends
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June 30, 2023
This is how Gen-Z is impacting Beauty
Why brands need to adapt their strategies to win the hearts of Gen-Z
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Trends
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June 21, 2023
Are Celebrity Brands on the Decline?
From Goop to Ivy Park: A Look at the Success and Failure of Celebrity Brands
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