Hailey Bieber's beauty brand Rhode has launched its 2026 summer tour, a travelling series of pop-ups the brand calls summer stations, beginning with a stop in Newport, Rhode Island, that ran from 12 to 14 June. The tour will continue across the United States, Canada and Europe through the season, with further cities still to be announced.
The Newport opening drew long queues from the start. Some people near the front of the line had waited more than twelve hours by the time the station opened, with fans bringing folding chairs and supplies for the wait. Rhode staff handed out free iced coffee from a local nitro bar and complimentary cinnamon rolls, and misted those in line with water during the heat. The station sold pieces from the new summer collection alongside Rhode Island–exclusive merchandise.
The summer 2026 collection logged the largest waitlist in Rhode's history, with more than 700,000 sign-ups, and went on sale online on 9 June. It introduces three entirely new products: the Pocket Bronze, a creamy buildable bronzer (£25); the Highlight Milk, the brand's first luminiser, built on its Glazing Milk base and available in four shades (£28); and the Pocket Brush, Rhode's first-ever application tool, a double-ended brush (£27). The collection also adds new bronzy shades to the existing Peptide Lip Tint (£20, in Colada, Macadamia Butter and Honey Mango) and Peptide Lip Shape (£24, in Push, Squeeze and Jump).
Accompanying the launch is a run of limited-edition accessories, including a terry beach towel and matching bag, two phone lip cases, and a Summer Kit, all in the brand's signature brown and colada tones. Rhode's summer collection is available now at rhodeskin.com.
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