THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER

Branding Diaries

Visual Identity

23 Branding Details I’m Quietly Obsessed With

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

The Festive Colour Edit: A New Kind of Holiday Palette

Survive Q4: The Festive Marketing Playbook 2025

14 Festive Email Subject Lines That Actually Work

The Case for a Calmer Black Friday

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Brand Insider Round-Up

What Every Founder Can Learn from Plantmade

Lil Luv Dog Launches With $1M Backing to Redefine Petcare

Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

The State of Gifting 2025: The Psychology of Gifting

Have Black Friday Bargains Lost Their Luster

How African & Caribbean Luxury Consumers Are Changing Global Markets

Entrepreneurship

Heaven Mayhem Unveils The Frame Collection, a New Demi Fine Jewellery Range

Jacquemus Names Its First-Ever Brand Ambassador – and It’s His Grandmother

Rhode Goes Après-Ski With the Rhode Snow Club

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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.

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