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Marketing
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April 1, 2024
What Is a Brand Ambassador?
These days the appointment of a brand ambassador is as common as the changing seasons. From NewJeans's Hanni stepping into the spotlight as Gucci...
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Marketing
Click or Skip
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April 15, 2024
Click or Skip: Everyone's on Instagram, Are You?
It's almost a no-brainer
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Click or Skip
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April 4, 2024
Click or Skip: Is TikTok Shop Just Another Fad?
Everything you need to know
Read More
Marketing
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April 1, 2024
What Is a Brand Ambassador?
Is the face behind a brand just a 'face'?
Read More
Advertising
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January 29, 2024
Ikea's Fake Brand Had Us Fooled
Subtle deception, lasting impressions
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Social Media
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January 25, 2024
Gen Z on TikTok, Everything You Need to Know
Tapping Into the trends of today's trendsetters
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Marketing
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January 15, 2024
Skincare in the Club: Topicals Takes Influencers on Trendsetting Trip to Ghana
Ghana glows on special trip with product placement, cultural awareness and faces we love
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Marketing
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December 22, 2023
What Should Your Brand Be Doing Over Twixmas?
A guide to navigating that awkward period between XMAS and NY
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Marketing
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December 21, 2023
2023's Best Holiday Collections
A tour through this year's holiday fashion
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Marketing
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December 6, 2023
Last-Minute Holiday Prompts for Entrepreneurs
Tick-tock, it's gifting o'clock
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Marketing
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December 4, 2023
The Round-Up: 2023 Ads
From celebrity campaigns to AI—the ads we couldn't stop talking about
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Marketing
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November 29, 2023
Brands with Diverse Campaigns
How real faces and real bodies are winning over real audiences
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Marketing
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October 26, 2023
Start Planning Your Holiday Marketing Strategies Now
The key is to start early, plan methodically, and execute impeccably
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Click or Skip
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October 11, 2023
Click or Skip: Should Your Brand Be on Pinterest?
Once known for wedding mood boards, has now become Gen Z's fashion playground and a crystal ball for brands.
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Social Media
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October 5, 2023
Why New Social Platforms Are Hit or Miss for Beauty Brands
New social platforms offer beauty brands opportunities, but success hinges on careful strategy and adaptation
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Social Media
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October 3, 2023
Why Small Businesses Should Pay Attention to the Growth of TikTok Shop
The future of e-commerce is here, and it dances to the rhythm of TikTok
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Marketing
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September 27, 2023
Unlocking the Secrets of Influencer Marketing
Discover how brands like Daniel Wellington revolutionised their success
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Social Media
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September 7, 2023
7 Ways To Create a Compelling Presence on Social Media
From likes to loyalty: leveraging social media insights for maximum impact
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Social Media
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August 31, 2023
The Demise of Brand Loyalty in Beauty
TikTok, the driving force behind beauty trends, has us questioning whether loyalty in beauty still exists
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Marketing
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August 30, 2023
The Power of Micro-Influencers
Niche Appeal or Hidden Marketing Potential?
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Marketing
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August 21, 2023
Performance vs Brand Marketing in the Luxury Industry
Where performance meets aspiration and exclusivity
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Marketing
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August 15, 2023
The Influencer Marketing Bubble
Sustainable strategy or short-term hype? Let's talk about it
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Marketing
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August 10, 2023
7 Effective Strategies for Building a Targeted Email List
From crafting compelling opt-in offers to leveraging social media advertising
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Social Media
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August 8, 2023
Are Vanity Metrics Distorting Brand Success?
The Influence of Social Media Metrics
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Marketing
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July 27, 2023
Decoding the Marketing Strategies of Cult Brands
Insights from luxury fashion, beauty, and lifestyle Icons
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Marketing
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July 25, 2023
How Hyper-Targeting Can Lead to Filter Bubbles
The dark side of personalisation
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Marketing
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July 24, 2023
The Role of Neuro-Marketing in Brand Strategy
Exploring the science of Consumer behaviour
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Marketing
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July 19, 2023
The Effect of UGC on Brand Perception and Engagement
User-generated content has become more influential than ever
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Marketing
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July 18, 2023
The Effectiveness of Brand Partnerships, Collaborations or Confusion?
Brand partnerships can be highly effective when executed well
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Marketing
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July 4, 2023
The Marketing Behind Clean Beauty
Analysing brand positioning in the skincare market
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Marketing
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June 26, 2023
Hourglass, Exploring the Contributions of Brand Strategists and Marketers
Differentiating Brand Strategists and Marketers
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Marketing
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June 25, 2023
Market Segmentation Strategies: Driving Growth and Customer Loyalty
Examples from Net-a-porter, Summer Fridays and others
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Marketing
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May 30, 2023
The Future of Marketing
From personalisation to AR, AI and automation, and all of the above
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