Work with Desiree Design Studio
BRANDING
ALL BRANDING
Branding Diaries
Visual Identity
Art Direction
Packaging
Website Design
Branding
Surprise! These Celebrities Have Brands You Probably Haven't Heard Of
Art Direction
3 Moodboards to Inspire Your 2024 Holiday Campaigns
Branding
5 Chic Alternatives to Replace Classic Red This Holiday Season
MARKETING
ALL MARKETING
Click or Skip
Advertising
Social Media
Marketing
It’s Not Who Your Customers Are—It’s What They Do That Counts
Marketing
5 Unique Holiday Marketing Ideas That Work
Advertising
10 Black Friday Copy Ideas for Fashion and Beauty Brands
CASE STUDIES
ALL case-studies
Brand Insider Round-Up
Case Studies
How Marc Jacobs Won Over Gen Z on TikTok
Case Studies
Frankies Bikinis Sells Knitwear, and Somehow It Makes Perfect Sense
Case Studies
The Black-Owned Brand Behind Fashion’s Most Coveted Summer Dress
STRATEGY
ALL strategy
Insights
Strategy
How to Succeed as a Brand Designer, From One in The Know
Strategy
The Truth About Strategy And Why Your Brand Needs One
Strategy
How Great Brands Keep People Coming Back
LIFESTYLE
ALL LIFESTYLE
Editor's Picks
Trends
News
Career
Entrepreneurship
Trends
Influencers Are Flocking to Newsletters for Creative Freedom and Income
Trends
Longer Skirts, Muted Tones: What Fashion’s Mood Says About the Economy
Editor's Picks
10 Denim Brands to Bookmark for Later
SUBSCRIBE
SIGN up
ACCOUNT
SEARCH
CLOSE
Branding
Marketing
Case Studies
Strategy
Lifestyle
ABOUT US
Curating a contemporary perspective on branding, covering everything from design trends to marketing strategies.
MEDIA KIT
Click here
to learn more about how to work with Brand Insider.
FOLLOW US
SUBSCRIBE
SIGN IN
ACCOUNT
Marketing
/
November 28, 2024
It’s Not Who Your Customers Are—It’s What They Do That Counts
By observing how people shop, interact, and engage, brands can uncover the real drivers behind consumer decisions.
Read More
Marketing
Marketing
/
November 28, 2024
It’s Not Who Your Customers Are—It’s What They Do That Counts
Actions really do speak louder than words.
Read More
Marketing
/
November 20, 2024
5 Unique Holiday Marketing Ideas That Work
How to win over holiday shoppers
Read More
Advertising
/
November 4, 2024
10 Black Friday Copy Ideas for Fashion and Beauty Brands
Black Friday is near, here's to copy that sells
Read More
Social Media
/
September 16, 2024
The Unexpected TikTok Queen Who Mastered Relatability
TikTok by Frankel
Read More
Social Media
/
September 2, 2024
Sun-Kissed Cheeks and a Cucumber Crisis: TikTok’s Latest
Not very mindful or demure
Read More
Social Media
/
August 14, 2024
EYNTK about TikTok's Nara Smith
From kitchen counter to fashion's favourite
Read More
Marketing
/
August 8, 2024
Are Influencer Getaways the Future of Brand Promotion?
From Santorini to the Hamptons: inside the latest brand-inspired escapes
Read More
Social Media
/
July 15, 2024
20 Instagram Feeds to Inspire Your Brand This Summer
Curate your summer aesthetic with these Insta feeds
Read More
Social Media
/
July 2, 2024
4 Tips for Building Your Brand on Social Media
Unfortunately, it's more than just posting regularly
Read More
Advertising
/
July 1, 2024
The Importance of Content in Advertising for Meta Ads in 2024
Is content is the backbone of Meta Ad success? Yes.
Read More
Marketing
/
June 4, 2024
The Best Spring/Summer 2024 Fashion Campaigns
These SS24 campaigns are everything
Read More
Social Media
/
May 28, 2024
These 4 Instagram Tips Will Sky Rocket Your Engagement
Swipe right on engagement with these Insta hacks
Read More
Click or Skip
/
April 15, 2024
Click or Skip: Everyone's on Instagram, Are You?
It's almost a no-brainer
Read More
Click or Skip
/
April 4, 2024
Click or Skip: Is TikTok Shop Just Another Fad?
Everything you need to know
Read More
Marketing
/
April 1, 2024
What Is a Brand Ambassador?
Is the face behind a brand just a 'face'?
Read More
Advertising
/
January 29, 2024
Ikea's Fake Brand Had Us Fooled
Subtle deception, lasting impressions
Read More
Social Media
/
January 25, 2024
Gen Z on TikTok, Everything You Need to Know
Tapping Into the trends of today's trendsetters
Read More
Marketing
/
January 15, 2024
Skincare in the Club: Topicals Takes Influencers on Trendsetting Trip to Ghana
Ghana glows on special trip with product placement, cultural awareness and faces we love
Read More
Marketing
/
December 22, 2023
What Should Your Brand Be Doing Over Twixmas?
A guide to navigating that awkward period between XMAS and NY
Read More
Marketing
/
December 21, 2023
2023's Best Holiday Collections
A tour through this year's holiday fashion
Read More
Marketing
/
December 6, 2023
Last-Minute Holiday Prompts for Entrepreneurs
Tick-tock, it's gifting o'clock
Read More
Marketing
/
December 4, 2023
The Round-Up: 2023 Ads
From celebrity campaigns to AI—the ads we couldn't stop talking about
Read More
Marketing
/
November 29, 2023
Brands with Diverse Campaigns
How real faces and real bodies are winning over real audiences
Read More
Marketing
/
October 26, 2023
Start Planning Your Holiday Marketing Strategies Now
The key is to start early, plan methodically, and execute impeccably
Read More
Click or Skip
/
October 11, 2023
Click or Skip: Should Your Brand Be on Pinterest?
Once known for wedding mood boards, has now become Gen Z's fashion playground and a crystal ball for brands.
Read More
Social Media
/
October 5, 2023
Why New Social Platforms Are Hit or Miss for Beauty Brands
New social platforms offer beauty brands opportunities, but success hinges on careful strategy and adaptation
Read More
Social Media
/
October 3, 2023
Why Small Businesses Should Pay Attention to the Growth of TikTok Shop
The future of e-commerce is here, and it dances to the rhythm of TikTok
Read More
Marketing
/
September 27, 2023
Unlocking the Secrets of Influencer Marketing
Discover how brands like Daniel Wellington revolutionised their success
Read More
Social Media
/
September 7, 2023
7 Ways To Create a Compelling Presence on Social Media
From likes to loyalty: leveraging social media insights for maximum impact
Read More
Social Media
/
August 31, 2023
The Demise of Brand Loyalty in Beauty
TikTok, the driving force behind beauty trends, has us questioning whether loyalty in beauty still exists
Read More
Marketing
/
August 30, 2023
The Power of Micro-Influencers
Niche Appeal or Hidden Marketing Potential?
Read More
Marketing
/
August 21, 2023
Performance vs Brand Marketing in the Luxury Industry
Where performance meets aspiration and exclusivity
Read More
Marketing
/
August 15, 2023
The Influencer Marketing Bubble
Sustainable strategy or short-term hype? Let's talk about it
Read More
Marketing
/
August 10, 2023
7 Effective Strategies for Building a Targeted Email List
From crafting compelling opt-in offers to leveraging social media advertising
Read More
Social Media
/
August 8, 2023
Are Vanity Metrics Distorting Brand Success?
The Influence of Social Media Metrics
Read More
Marketing
/
July 27, 2023
Decoding the Marketing Strategies of Cult Brands
Insights from luxury fashion, beauty, and lifestyle Icons
Read More
Marketing
/
July 25, 2023
How Hyper-Targeting Can Lead to Filter Bubbles
The dark side of personalisation
Read More
Marketing
/
July 24, 2023
The Role of Neuro-Marketing in Brand Strategy
Exploring the science of Consumer behaviour
Read More
Marketing
/
July 19, 2023
The Effect of UGC on Brand Perception and Engagement
User-generated content has become more influential than ever
Read More
Marketing
/
July 18, 2023
The Effectiveness of Brand Partnerships, Collaborations or Confusion?
Brand partnerships can be highly effective when executed well
Read More
Marketing
/
July 4, 2023
The Marketing Behind Clean Beauty
Analysing brand positioning in the skincare market
Read More
Marketing
/
June 26, 2023
Hourglass, Exploring the Contributions of Brand Strategists and Marketers
Differentiating Brand Strategists and Marketers
Read More
Marketing
/
June 25, 2023
Market Segmentation Strategies: Driving Growth and Customer Loyalty
Examples from Net-a-porter, Summer Fridays and others
Read More
Marketing
/
May 30, 2023
The Future of Marketing
From personalisation to AR, AI and automation, and all of the above
Read More