Marketing

What Should Your Brand Be Doing Over Twixmas?

By
The Desiree Team
December 22, 2023
mariah carey via victoria secret
The rush for Christmas has died down, leaving businesses in a bit of an awkward period. From Boxing Day to New Year's Eve, it's a unique time for brandsโ€”a perfect moment to step away from the hard sell and focus on nurturing a deeper relationship with followers....

But what exactly should your brand be doing over Twixmas? Apart from indulging in some much-needed R&R for yourself, here are ways your brand can shine during this festive interlude.

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Season's Greetings with a Personal Touch

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Extend personalised holiday wishes to your social media community. Offer a sincere thanks for their support, elevating your message from generic festive greetings to something more heartfelt and meaningful.

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Post-Christmas Unwind: Content Over Commerce

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Let your audience peek behind the curtain to see how your team relaxes after the Christmas frenzy. Sharing these genuine, human moments can build a warmer, more personable brand image.

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Boxing Day: Balance Sales with Sanity

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While capitalising on Boxing Day sales, remember to temper the promotional bombardment. Helpful tips for smart shopping during sales periods can offer a welcome reprieve to your audience.

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Entertain and Engage

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Engage your audience with light-hearted, festive-themed interactive content. Whether live chats, polls, or Q&As, this approach can keep your brand lively and top-of-mind.

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Year in Review

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Share a compelling look back at your brandโ€™s journey over the past year. This not only celebrates your milestones but also involves your audience in your story, deepening their connection to your brand.

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Sneak Peeks into the New Year

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Tease what's coming next. Offering glimpses into future plans or launches can excite your audience about staying engaged with your brand into the new year.

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Community Spotlight

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Highlight customer stories or feature user-generated content. Showcasing how your products or services have been a part of their festive experiences reinforces a sense of community and belonging.

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Sustainability Focus

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Promote eco-friendly practises as the festive season winds down. Encouraging sustainable actions like recycling can resonate deeply with a conscious audience, aligning with their values.

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Twixmas, though seemingly quiet, is an opportune time for your brand to shine in subtler, more impactful ways. By emphasising engagement, empathy, and entertainment, you can keep the festive glow alive and set a positive tone for the upcoming year.

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