Beauty brand Rhode is bringing its signature aesthetic to the winter slopes with a new experiential activation called the Rhode Snow Club at Big Sky Resort in Big Sky, Montana. The multi-day event, running from February 4–8, 2026, celebrates the launch of Rhode’s new face and lip masks with two main immersive experiences for guests and beauty fans.

At the heart of the activation is the Rhode Snow Station, a pop-up boutique located in the Mountain Village Plaza. The Snow Station offers exclusive first access to shop Rhode’s new face and lip masks before they hit the wider market, alongside other bestselling products like Barrier Butter and a mini Rhode bubble bag. The activation is open to the public on a first-come, first-served basis, with wristbands being distributed daily to manage crowds.

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In addition to the retail experience, Rhode has partnered with Everett’s 8800, a mountaintop dining destination atop Andesite Mountain at Big Sky Resort. Located at 8,800 feet, the venue offers panoramic mountain views and will serve toasted toddies and sweet treats as part of Rhode’s winter programming, giving visitors a cozy après-ski experience. Access to Everett’s 8800 is available via chairlift or with a restaurant reservation.

The Rhode Snow Club activation reflects a growing trend in beauty marketing where brands create physical, experience-driven spaces to deepen engagement with audiences and offer exclusive product moments outside traditional retail. Attendees can expect social content opportunities, seasonal ambiance, and early access to products while soaking in one of America’s premier ski destinations.