Marketing

The Best Spring/Summer 2024 Fashion Campaigns

By
Bibiana Obahor
June 4, 2024
left to right: skims, Edie Parker x St. John, Stuart Weitzman
Spring/Summer 2024 is bringing us some of the most exciting fashion campaigns yet. I’m absolutely obsessed with the creativity and storytelling this season. Here are my personal favourites that are setting the tone for the sunny months ahead.

Versace: La Vacanza

I’m in love with Versace’s "La Vacanza" campaign. Featuring Anne Hathaway and Cillian Murphy, it’s a perfect blend of elegance and adventure. Shot by Mert Alas and Marcus Piggott, this campaign is all about luxurious escapism. The way they’ve captured the timeless Versace glamour with a fresh twist is just stunning.

CHANEL Spring-Summer 2024 Eyewear

Chanel’s Spring/Summer 2024 eyewear campaign is a masterpiece of minimalism. I adore how photographer Karim Sadli has made the frames the star of the show, focusing on sleek, sophisticated designs that are perfect for sunny days. It’s effortlessly chic—exactly what you’d expect from Chanel.

Kendall Jenner and Bad Bunny for Gucci

Kendall Jenner is absolutely killing it in Gucci’s latest campaign. I’m obsessed with the retro-chic vibes of the Savoy collection. The travel-inspired shots are glamorous and stylish, making me want to pack my bags and jet off somewhere fabulous. Gucci has nailed the blend of heritage and modern luxury.

Loewe x Paula’s Ibiza 2024

Loewe’s Paula’s Ibiza campaign is just so much fun! Alison Oliver brings a playful energy to the '70s-inspired collection, captured beautifully by Gray Sorrenti. I love how the campaign isn’t just about fashion—it’s also about giving back, with donations supporting education and humanitarian projects. It’s stylish and meaningful.

Casablanca Spring 2024

Casablanca’s Spring 2024 campaign is a visual feast. The blend of Parisian chic and African heritage is vibrant and refreshing. I love how this campaign combines contemporary fashion with rich cultural influences, making it one of the standout collections this season.

Edie Parker x St. John starring Leighton Meester

The Edie Parker x St. John campaign starring Leighton Meester is a delightful mix of sophistication and playfulness. The collaboration brings a fresh take on classic pieces, making it perfect for the modern, fashion-forward woman.

Stuart Weitzman starring Sofia Richie Grainge

Sofia Richie Grainge stars in Stuart Weitzman’s latest campaign, and it’s a masterclass in elegance. The campaign highlights the brand’s signature shoes, showcasing them in a chic, sophisticated light that’s perfect for any occasion.

Chanel Iconic Handbag Campaign starring Penélope Cruz and Brad Pitt

Chanel’s Iconic Handbag campaign, shot by Inez and Vinoodh, is a celebration of timeless luxury. The photographs capture the essence of Chanel’s classic handbags, making them look as desirable as ever.

SKIMS starring Sabrina Carpenter

Sabrina Carpenter stuns in SKIMS’ latest campaign. The collection is all about comfort and style, and Sabrina’s fresh, youthful energy perfectly showcases the brand’s versatile pieces.

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