Kim Kardashian’s SKIMS is heading to college. The brand has unveiled its latest drop, The Campus Collection, a line of loungewear and casual staples designed with — and modelled by — real-life students.
The campaign, fronted by undergraduates from various universities, taps into the brand’s knack for blending cultural relevance with everyday wearability. Think easy tees, lived‑in sweats, soft ribbed sets, and collegiate‑cool separates — the kind of pieces that slip effortlessly from lecture hall to late‑night study session.
“New semester means the cutest new sets, tees, pants, and more — and who better to show it off than real-life college students,” reads the campaign’s copy. The tagline? Made for college students, worn by college students.
Among the faces in the cast are Sophia and Isabella Strahan, 20‑year‑old twin daughters of Good Morning America host Michael Strahan, whose proud‑dad moment was quick to surface online. Commenting under the SKIMS reveal shared by SMAC Entertainment, the former NFL player wrote: “So proud of my girls! Love you both! ❤️❤️.”
Still teased as “coming soon,” The Campus Collection is positioned as the semester’s ultimate uniform. SKIMS calls it “a fresh lineup of campus essentials” — the perfect balance of comfort, trend, and a touch of Kardashian‑curated polish.
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