Weekly Musings: 10.03.24

Bibiana Obahor
March 10, 2024
Everyone has a fragrance now, including, wait for it... yes Miss Kylie Jenner. Plus, why Matches shut down and how Miu Miu grew by 58 percent last year...
  • SKIMS Presents 'SKIMS Lab' Commercial During Oscars Red Carpet: “With this being our first-ever made-for-TV campaign, we really wanted to bring viewers into the SKIMS universe and create a film about our brand story and obsession with product development in a witty, yet extravagant way,” says Kim Kardashian. I like it. It’s creative and engaging. I sound like a broken record, but we can all learn something from SKIMS and their “chief engineer”…
  • Lightning in a Bottle: Tapping Into the Niche Fragrance Boom: Emily Jensen shares the steps emerging brands need to take as they expand, including a hero product, authentic storytelling, and a foothold in growing markets like China.
  • Kylie Jenner Has a Booze Brand Now: Lippies, gaming apps, skincare, swimwear, babies, fashion.. What will it be next week?
  • THE MORE SHADES THE MERRIER🪞: Moving away from last week's critical musings on the beauty industry's seemingly retrogressive steps, it's truly refreshing to witness ILIA and other brands stepping up to the plate, delivering precisely what we've been asking for. In a world clamouring for inclusivity, the beauty industry's response should be loud and clear: more shades, more diversity. ‘People, Brands, and Things’ explores the positive impact of expanding beauty product ranges to cater to an array of skin tones, proving that inclusivity is not just a trend but a powerful statement of belonging.
  • How did Miu Miu grow by 58 percent last year? Creative ingenuity. That’s how. By honing in on a younger, edgier audience and leveraging standout designs, Miu Miu has managed to carve a distinctive identity that complements its parent company, Prada, demonstrating the power of niche targeting and bold aesthetics in luxury fashion.
  • Why Frasers Group Shuttered Matchesfashion The fashion editor at the magazine I work at was pretty upset about this. But I think it says a bit about luxury e-commerce platforms: Imagine you’re at a super fancy Mayfair restaurant where the chef personally knows your name and prepares your favourite dish just the way you like it—that's the kind of personal touch luxury shoppers are looking for. Now, think about trying to cook that same special dish for a whole stadium of people all at once without losing that "made just for you" feeling. This is the big puzzle luxury brands are trying to solve: keeping things personal and special for each shopper, even while serving more and more people online, which requires being fast and efficient. It's like being asked to maintain the charm of an intimate dinner party while hosting a giant wedding banquet.

I'm sharing my favourite brands with whoever cares (I own a brand design agency so my opinions probably mean something) Read here.


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