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Every brand says “community.” Topicals actually means it.
Does anyone rememeber Amina Muaddi?
What Skims and Rhode know about selling out, that most brands don’t.
This is the quietest brand in fashion—and here’s why it works.
PLT’s beige era is here — but is it believable?
How to build a brand world (and sell sunscreen while you're at it).
SKIMS goes maximalist in its latest collaboration with Roberto Cavalli. This limited-edition drop channels the Italian house’s signature animal prints and bold hues, reimagined through the sleek, sculpting lens of SKIMS. The result? A capsule made for yacht decks, rooftop parties, and every Euro Summer cliché in the best way possible.
Visit SKIMS.COM
Kylie Jenner’s latest KHY drop lands squarely in Y2K nostalgia, partnering with Frankies Bikinis on a lingerie-inspired swimwear line that feels like a tribute to push-up culture. There’s lace. There’s leopard. There are padded tops named Heavenly Satin and Cherish. It’s hyper-feminine, hyper-specific, and clearly built for the kind of summer that lives mostly on Instagram. The collaboration also includes a few cover-ups and sheer dresses—but the real point here is shaping, lifting, and leaning all the way into the aesthetic.
Available for purchase via Khy and Frankies Bikinis on July 16
Rhode has officially entered its beach club era. Hailey Bieber’s beauty brand has taken over Gran Folies in Majorca for a limited summer pop-up, complete with branded loungers, yellow-and-grey parasols, and Lemontini ice cream to match the exclusive new Peptide Lip Tint. A brand vision board come to life.
Visit RHODESKIN.COM
To mark the launch of their new womenswear collab, ASOS and Adidas shut down a central London street and turned it into a fashion runway. A local pub was rebranded The ASOS Arms, 3-stripes replaced road markings, and models debuted a collection that blends Adidas’ sporty DNA with ASOS’ trend-first edge. It lands just in time for the Women’s Euros.
Visit ASOS.COM
Kendall Jenner is back in her role as FWRD’s creative director, fronting the brand’s latest summer campaign. Shot by Cass Bird and styled by Malina Joseph Gilchrist, the edit channels western Americana—think denim, crochet, cowboy boots, and barely-there bikinis from brands like Khaite and The Row. It’s peak Kendall-core.
Visit FWRD.COM
Topicals taps the power of performance for its latest launch: the Slather Exfoliating & Smoothing Bar. The campaign stars NBA and WNBA pros Jarred Vanderbilt and Lexie Brown, and plays like a hype reel for skincare. Silky skin, sports energy, and Topicals’ signature cultural fluency—all in one.
Visit TOPICALS.COM
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This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
SKIMS goes maximalist in its latest collaboration with Roberto Cavalli. This limited-edition drop channels the Italian house’s signature animal prints and bold hues, reimagined through the sleek, sculpting lens of SKIMS. The result? A capsule made for yacht decks, rooftop parties, and every Euro Summer cliché in the best way possible.
Visit SKIMS.COM
Kylie Jenner’s latest KHY drop lands squarely in Y2K nostalgia, partnering with Frankies Bikinis on a lingerie-inspired swimwear line that feels like a tribute to push-up culture. There’s lace. There’s leopard. There are padded tops named Heavenly Satin and Cherish. It’s hyper-feminine, hyper-specific, and clearly built for the kind of summer that lives mostly on Instagram. The collaboration also includes a few cover-ups and sheer dresses—but the real point here is shaping, lifting, and leaning all the way into the aesthetic.
Available for purchase via Khy and Frankies Bikinis on July 16
Rhode has officially entered its beach club era. Hailey Bieber’s beauty brand has taken over Gran Folies in Majorca for a limited summer pop-up, complete with branded loungers, yellow-and-grey parasols, and Lemontini ice cream to match the exclusive new Peptide Lip Tint. A brand vision board come to life.
Visit RHODESKIN.COM
To mark the launch of their new womenswear collab, ASOS and Adidas shut down a central London street and turned it into a fashion runway. A local pub was rebranded The ASOS Arms, 3-stripes replaced road markings, and models debuted a collection that blends Adidas’ sporty DNA with ASOS’ trend-first edge. It lands just in time for the Women’s Euros.
Visit ASOS.COM
Kendall Jenner is back in her role as FWRD’s creative director, fronting the brand’s latest summer campaign. Shot by Cass Bird and styled by Malina Joseph Gilchrist, the edit channels western Americana—think denim, crochet, cowboy boots, and barely-there bikinis from brands like Khaite and The Row. It’s peak Kendall-core.
Visit FWRD.COM
Topicals taps the power of performance for its latest launch: the Slather Exfoliating & Smoothing Bar. The campaign stars NBA and WNBA pros Jarred Vanderbilt and Lexie Brown, and plays like a hype reel for skincare. Silky skin, sports energy, and Topicals’ signature cultural fluency—all in one.
Visit TOPICALS.COM
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