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Every brand says âcommunity.â Topicals actually means it.
Does anyone rememeber Amina Muaddi?
What Skims and Rhode know about selling out, that most brands donât.
This is the quietest brand in fashionâand hereâs why it works.
PLTâs beige era is here â but is it believable?
How to build a brand world (and sell sunscreen while you're at it).
Kylie Jenner is officially a Miu Miu girl, fronting the brandâs Fall/Winter 2025 campaign. While Kendall has been the familyâs regular on the runway, Kylieâs been steadily building her highâfashion portfolio â from walking Coperni to starring in campaigns for Acne Studios and Jean Paul Gaultier. Miu Miu marks her latest (and perhaps most playful) step into the luxury fold.
Visit MIUMIU.COM
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After two decades behind the scenes, celebrity makeup artist Mary Phillips â the talent behind Hailey Bieber and Kendall Jennerâs signature looks â is stepping into the spotlight. Her debut brand, m.ph, promises to translate her redâcarpet artistry into an accessible, proâgrade makeup line.
Visit MPHBEAUTY.COM
In 2016, Melanie Martinezâs Cry Baby Perfume Milk became a cult obsession â and disappeared just as quickly, remaining sold out for five years with resale prices climbing to $1,000. Now, Flower Shop Perfumes is bringing it back for the albumâs tenâyear anniversary. Expect another sellâout.
Shop PORTAL-PARFUMS.COM
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Selena Gomezâs Rare Beauty has officially entered the fragrance space. Rare Eau de Parfum â a warm, spiced floral in a sculptural ergonomic bottle â stays true to the brandâs accessible, functionâfirst ethos. After dominating makeup and making inroads into skincare, scent was always going to be the next chapter.
Visit RAREBEAUTY.COM
From waistlines to jawlines: SKIMS has debuted its first beautyâadjacent product, the soldâout Seamless Sculpt Face Wrap. Playing into TikTokâs âmorning shedâ trend, it promises targeted compression to lift and tighten overnight. Whether itâs a oneâoff experiment or the start of a SKIMS skincare arm remains to be seen.
Visit SKIMS.COM
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Accessory label Heaven Mayhem has turned its irreverent eye to homeware with Textured Book Boxes â coffeeâtableâperfect tomes that open to reveal hidden jewellery storage. Equal parts decorative and functional, theyâre designed for keeping treasures close but discreet.
Visit HEAVENMAYHEM.COM
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
Weâre obsessed with Reformation â and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
Kylie Jenner is officially a Miu Miu girl, fronting the brandâs Fall/Winter 2025 campaign. While Kendall has been the familyâs regular on the runway, Kylieâs been steadily building her highâfashion portfolio â from walking Coperni to starring in campaigns for Acne Studios and Jean Paul Gaultier. Miu Miu marks her latest (and perhaps most playful) step into the luxury fold.
Visit MIUMIU.COM
â
After two decades behind the scenes, celebrity makeup artist Mary Phillips â the talent behind Hailey Bieber and Kendall Jennerâs signature looks â is stepping into the spotlight. Her debut brand, m.ph, promises to translate her redâcarpet artistry into an accessible, proâgrade makeup line.
Visit MPHBEAUTY.COM
In 2016, Melanie Martinezâs Cry Baby Perfume Milk became a cult obsession â and disappeared just as quickly, remaining sold out for five years with resale prices climbing to $1,000. Now, Flower Shop Perfumes is bringing it back for the albumâs tenâyear anniversary. Expect another sellâout.
Shop PORTAL-PARFUMS.COM
â
Selena Gomezâs Rare Beauty has officially entered the fragrance space. Rare Eau de Parfum â a warm, spiced floral in a sculptural ergonomic bottle â stays true to the brandâs accessible, functionâfirst ethos. After dominating makeup and making inroads into skincare, scent was always going to be the next chapter.
Visit RAREBEAUTY.COM
From waistlines to jawlines: SKIMS has debuted its first beautyâadjacent product, the soldâout Seamless Sculpt Face Wrap. Playing into TikTokâs âmorning shedâ trend, it promises targeted compression to lift and tighten overnight. Whether itâs a oneâoff experiment or the start of a SKIMS skincare arm remains to be seen.
Visit SKIMS.COM
â
Accessory label Heaven Mayhem has turned its irreverent eye to homeware with Textured Book Boxes â coffeeâtableâperfect tomes that open to reveal hidden jewellery storage. Equal parts decorative and functional, theyâre designed for keeping treasures close but discreet.
Visit HEAVENMAYHEM.COM
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