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Every brand says “community.” Topicals actually means it.
Does anyone rememeber Amina Muaddi?
What Skims and Rhode know about selling out, that most brands don’t.
This is the quietest brand in fashion—and here’s why it works.
PLT’s beige era is here — but is it believable?
How to build a brand world (and sell sunscreen while you're at it).
Kylie Cosmetics celebrates ten years of viral beauty dominance with The King Kylie Collection — a limited-edition throwback to the turquoise-haired, Tumblr-era cool that defined a generation. Revisiting cult shades like True Brown K and Dead of Knight, the drop merges glossy nostalgia with modern texture, cementing Kylie’s reign as both muse and mogul.
Hailey Bieber’s Rhode celebrates its birthday with a sugar-sweet six-piece drop that blends function and indulgence. The Birthday Edit includes scented Peptide Lip Tints in flavors like Raspberry Jelly and Crème Brûlée, plus a MagSafe-enabled Lip Case for on-the-go glossing. A self-gifting essential for the Rhode devotee.
Back for winter, NikeSKIMS Drop 2 expands its “system of dress” — seven collections, sixty-five silhouettes — blending performance precision with street-ready sensuality. Sculpted fabrics, new seasonal hues, and layered versatility redefine activewear as a statement in itself.
Heaven Mayhem’s holiday edit channels Art Deco elegance through sculptural cuffs, drop earrings, and architectural chains. Think timeless, global glamour reimagined for the festive season — pieces that outlast the party.
Sofia Richie Grainge cements her quiet-luxury aesthetic with SRG Atelier — her first ready-to-wear label developed with Revolve and FWRD. Over 50 pieces reflect her signature “effortlessly polished” approach: refined tailoring, soft neutrals, and fluid silhouettes built for a new generation of quiet icons.
Pop meets science with DUA, the minimalist skincare line co-developed with Augustinus Bader. Launching with just three essentials — cleanser, serum, and moisturizer — DUA brings Dr. Bader’s patented TFC5™ technology to a time-poor, results-driven audience. Streamlined, effective, and unapologetically elevated.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
Kylie Cosmetics celebrates ten years of viral beauty dominance with The King Kylie Collection — a limited-edition throwback to the turquoise-haired, Tumblr-era cool that defined a generation. Revisiting cult shades like True Brown K and Dead of Knight, the drop merges glossy nostalgia with modern texture, cementing Kylie’s reign as both muse and mogul.
Hailey Bieber’s Rhode celebrates its birthday with a sugar-sweet six-piece drop that blends function and indulgence. The Birthday Edit includes scented Peptide Lip Tints in flavors like Raspberry Jelly and Crème Brûlée, plus a MagSafe-enabled Lip Case for on-the-go glossing. A self-gifting essential for the Rhode devotee.
Back for winter, NikeSKIMS Drop 2 expands its “system of dress” — seven collections, sixty-five silhouettes — blending performance precision with street-ready sensuality. Sculpted fabrics, new seasonal hues, and layered versatility redefine activewear as a statement in itself.
Heaven Mayhem’s holiday edit channels Art Deco elegance through sculptural cuffs, drop earrings, and architectural chains. Think timeless, global glamour reimagined for the festive season — pieces that outlast the party.
Sofia Richie Grainge cements her quiet-luxury aesthetic with SRG Atelier — her first ready-to-wear label developed with Revolve and FWRD. Over 50 pieces reflect her signature “effortlessly polished” approach: refined tailoring, soft neutrals, and fluid silhouettes built for a new generation of quiet icons.
Pop meets science with DUA, the minimalist skincare line co-developed with Augustinus Bader. Launching with just three essentials — cleanser, serum, and moisturizer — DUA brings Dr. Bader’s patented TFC5™ technology to a time-poor, results-driven audience. Streamlined, effective, and unapologetically elevated.
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