Case Studies

How One Brand is Redefining Sustainable Luxury in the Beauty Industry

By
The Desiree Team
June 28, 2023
Image Credit — @costabrazil
Costa Brazil is a relatively new brand that has quickly made a name for itself in the beauty industry. Founded in 2018 by Francisco Costa, a former Calvin Klein designer, Costa Brazil focuses on sustainable and ethical sourcing of ingredients from the Amazon rainforest. The brand's mission is to create a luxurious and effective skincare line while also promoting responsible sourcing and supporting the preservation of the Amazon rainforest.

Costa Brazil is a relatively new brand that has quickly made a name for itself in the beauty industry. Founded in 2018 by Francisco Costa, a former Calvin Klein designer, Costa Brazil focuses on sustainable and ethical sourcing of ingredients from the Amazon rainforest. The brand's mission is to create a luxurious and effective skincare line while also promoting responsible sourcing and supporting the preservation of the Amazon rainforest.

Costa brazil gets it right

One of the brand's key strengths is its emphasis on sustainability and ethical practises. Costa Brazil is committed to using only natural and organic ingredients that are ethically sourced from the Amazon rainforest. The brand works closely with local communities to ensure that their sourcing practises are sustainable and beneficial for the environment and local people.

In addition to its sustainable practises, Costa Brazil also focuses on creating high-quality and effective skincare products. The brand's product range includes a variety of products, such as face oils, body creams, and cleansers, that are designed to nourish and protect the skin. Costa Brazil uses a range of exotic and luxurious ingredients such as Kaya, Cacay, and Breu resin to create unique and effective formulations that deliver visible results.

The Visuals

Costa Brazil's visual identity and aesthetic is heavily influenced by its Amazonian roots and commitment to sustainability. All of Costa Brazil's products are packaged in sleek, minimalist glass bottles and jars, which are designed to be both beautiful and eco-friendly. The packaging features a simple design that emphasises the natural colours and textures of the ingredients, with an emphasis on transparency and sustainability.

In addition to its packaging, Costa Brazil's visual identity is also reflected in its marketing materials and website. The brand's website features stunning imagery, highlighting the brand's commitment to ethical sourcing and environmental sustainability.

Digital Presence

Costa Brazil's social media and digital online presence are important parts of the brand's overall strategy. The brand has a strong presence on Instagram, with over 60,000 followers and a consistent, visually appealing feed that showcases its products and values.

Costa Brazil's social media and digital online presence are effective at communicating the brand's mission and values to consumers. By showcasing its products and values through visually appealing content and engaging with its followers on social media, the brand is able to build a loyal following and attract new customers who share its commitment to sustainability and natural beauty.

Having aVision

Costa Brazil was founded by Francisco Costa, a Brazilian-born fashion designer who previously served as the women's creative director at Calvin Klein. Costa's vision for the brand was deeply rooted in his Brazilian heritage and his love for the Amazon rainforest.

Growing up in Brazil, Costa was surrounded by the natural beauty and biodiversity of the Amazon. After spending many years in the fashion industry, he felt a strong desire to create a brand that reflected his culture and values, and that celebrated the richness and diversity of the Amazon region.

For Costa, building a brand that aligned with his values meant prioritising sustainability and ethical sourcing practices. He recognised the importance of preserving the rainforest and supporting the indigenous communities who live there, and made it a central part of Costa Brazil's mission to do so.

To this end, Costa Brazil works closely with local communities in the Amazon to source its ingredients in a sustainable and ethical way. The brand also donates a portion of its profits to organisations that support rainforest conservation and the well-being of indigenous communities.

Costa's vision for Costa Brazil was to create a brand that celebrated the beauty and diversity of the Amazon while also supporting its preservation and the well-being of the people who live there. By staying true to his culture and values, he was able to create a brand that is authentic, meaningful, and resonates with consumers who share his commitment to sustainability and ethical practices.

There are several key takeaways that other brand owners can learn from Costa Brazil:

1) Authenticity

Costa Brazil's success can be attributed, in part, to its authenticity. Francisco Costa's passion for his Brazilian heritage and commitment to sustainable practises shine through in every aspect of the brand. By staying true to his values and culture, he was able to create a brand that is authentic and resonates with consumers.

2) Sustainability

Sustainability is a central part of Costa Brazil's mission. The brand's commitment to ethical sourcing practices and rainforest conservation sets it apart from competitors and appeals to consumers who are increasingly conscious about the environmental impact of their purchases.

3) Community involvement

Costa Brazil's close partnership with local communities in the Amazon region is another key factor in the brand's success. By working with indigenous communities to source ingredients and support their well-being, the brand is able to make a positive impact beyond just its products.

4) Innovation

Costa Brazil is also innovative in its approach to product development. The brand uses unique ingredients sourced from the Amazon, such as Kaya Oil and Breu Resin, to create luxurious skincare and fragrance products that stand out in a crowded market.

Overall, other brand owners can learn from Costa Brazil's commitment to authenticity, sustainability, community involvement, and innovation. By prioritising these values, brands can differentiate themselves in the market and build a loyal customer base.

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