Muela is a fine jewellery brand designed for women who lead with presence. Sexy, daring, and unapologetically bold, the visual identity fuses high-contrast elegance with modern sculptural forms. We drew inspiration from themes of individuality and self-expression, creating a brand world rooted in drama, allure, and exclusivity. The design direction is cinematic and sultry—deep red tones, stark blacks, sharp type, and rich textures dominate both the brand identity and campaign styling.