Brand Identity Brand Guidelines Identity System Design Campaign Planning
With comfort as her guiding principle, Diana, the visionary founder of BYDOSE, crafts luxury shoes that transcend expectations. Her journey began with a mission to not only create exquisite footwear but also to establish a powerhouse represented by a black female founder. Drawing inspiration from the world of high fashion, the brand's art direction infuses a modern twist into the realm of old-school glamour, resulting in a captivating and intriguing aesthetic. The goal was to achieve a perfect blend of approachability and prestige, forging a connection that is both personable and established.
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With custom logotypes and sophisticated design elements, BYDOSE's brand identity captures the essence of their exceptional footwear, reflecting the harmonious fusion of comfort and luxury.