THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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16 Branding Creatives To Follow Now

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How to brand... Tomato Girl

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

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La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

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Are We Tired Of The “It Girl” Brand Yet?

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The Next Big Celebrity Business? Creative Agencies

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Kim Kardashian’s SKIMS Enters Volleyball Market Through LOVB Collaboration

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Case Studies

The Limitations of Being a Unique Brand

The challenges of relying solely on brand distinctiveness in a competitive market
By
The Desiree Team
June 13, 2023
Strategy

How Brands and Customers Jointly Shape Value Creation

Brand Ownership: a shared effort
By
The Desiree Team
June 12, 2023
Website Design

The Best Websites Allow Users to be Lazy

Too much work: Lessons learnt from Zara’s poor usability
By
The Desiree Team
June 9, 2023
Branding

We're Crushing Over These Sustainable and Ethical Brands

These brands are leading the way. Learn why.
By
The Desiree Team
June 8, 2023
Website Design

Website prompts by example of Hailey Bieber's Rhode Skin

Little prompts every beauty brand needs on their site to stand out
By
The Desiree Team
June 7, 2023
Branding

5 Branding pills to swallow

5 things every brand owner should know
By
The Desiree Team
June 6, 2023
Strategy

How Data Guides Design

Data asks the right questions, design answers
By
The Desiree Team
June 5, 2023
Strategy

Strategy Stages Brand Success

Strategic moves to get through your brands' unknown stage
By
The Desiree Team
June 2, 2023
Case Studies

Kilentar: Translating Culture into Visuals

Combining various elements from different time periods and cultures across Africa to create elevated designs
By
Bibiana Obahor
June 1, 2023
Case Studies

Wildcard The Label: Differentiation Matters

Finding your difference as a brand, makes all the difference
By
The Desiree Team
May 31, 2023
Marketing

The Future of Marketing

From personalisation to AR, AI and automation, and all of the above
By
The Desiree Team
May 30, 2023
Art Direction

Why Great Photography Starts with Great Art Direction

Art directors and photographers who've perfected the perfect blend of creativity and strategy
By
The Desiree Team
May 29, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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