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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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16 Branding Creatives To Follow Now

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How to brand... Tomato Girl

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

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La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

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Are We Tired Of The “It Girl” Brand Yet?

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The Next Big Celebrity Business? Creative Agencies

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Kim Kardashian’s SKIMS Enters Volleyball Market Through LOVB Collaboration

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Insights

What’s Happening at the Intersection of Fashion and Tech?

Fashion is getting smarter
By
Amaya Blake
March 28, 2025
Branding

Cool Colour Combinations for Spring 2025

Spring says: go brighter
By
Bibiana Obahor
March 26, 2025
Case Studies

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

How to make people care
By
The Desiree Team
March 24, 2025
Case Studies

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

But it does smell amazing
By
The Desiree Team
March 21, 2025
Case Studies

Eadem Proves That Good Design Is Good Business

Branding that means business
By
The Desiree Team
March 19, 2025
Case Studies

Can Crown Affair Stay Cool While Going Big?

The $98 hairbrush people swear by
By
The Desiree Team
March 14, 2025
Case Studies

How To Build An Immersive, Culturally Relevant Brand

SPF with a side of cool
By
The Desiree Team
March 12, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: March

Cowgirl Bella and boyfriend Pete
By
Bibiana Obahor
March 10, 2025
Marketing

Recent Brand Moments We Can’t Stop Thinking About

 Get IRL or Get Left Behind
By
Bibiana Obahor
March 7, 2025
Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

Pretty, Little…Luxury?
By
Bibiana Obahor
March 5, 2025
Insights

Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

RNC is making growth last
By
The Desiree Team
March 17, 2025
Lifestyle

March Editor’s Letter

Is spring here?
By
Bibiana Obahor
March 3, 2025
Marketing

How Gen Z’s Shopping Habits Have Changed Marketing Forever

The marketing funnel is broken
By
The Desiree Team
February 28, 2025
Branding

18 Branding Moments I Absolutely Love Right Now

They just make sense
By
Bibiana Obahor
February 26, 2025
News

NikeSKIMS: Could Kim K be the New Michael Jordan?

Kim Air Kardashian?
By
The Desiree Team
February 21, 2025
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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