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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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16 Branding Creatives To Follow Now

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How to brand... Tomato Girl

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

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La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

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Are We Tired Of The “It Girl” Brand Yet?

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The Next Big Celebrity Business? Creative Agencies

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Kim Kardashian’s SKIMS Enters Volleyball Market Through LOVB Collaboration

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Insights

The Growing Gap Between Influencers and Creators

The influence shift
By
The Desiree Team
November 19, 2024
Branding

Surprise! These Celebrities Have Brands You Probably Haven't Heard Of

Bet you didn’t see these coming
By
The Desiree Team
November 18, 2024
Trends

Influencers Are Flocking to Newsletters for Creative Freedom and Income

Subject: Influencers are going long-form
By
The Desiree Team
November 14, 2024
Art Direction

3 Moodboards to Inspire Your 2024 Holiday Campaigns

Holiday campaigns reimagined
By
Bibiana Obahor
November 13, 2024
Trends

Longer Skirts, Muted Tones: What Fashion’s Mood Says About the Economy

By
Bibiana Obahor
November 12, 2024
Case Studies

How Marc Jacobs Won Over Gen Z on TikTok

How to turn trends into sales
By
The Desiree Team
November 11, 2024
Branding

5 Chic Alternatives to Replace Classic Red This Holiday Season

Move over, red
By
The Desiree Team
November 7, 2024
Marketing

5 Unique Holiday Marketing Ideas That Work

How to win over holiday shoppers
By
The Desiree Team
November 20, 2024
Editor's Picks

10 Denim Brands to Bookmark for Later

Denim to die for
By
Bibiana Obahor
November 6, 2024
Case Studies

Frankies Bikinis Sells Knitwear, and Somehow It Makes Perfect Sense

Last licks of summer
By
Bibiana Obahor
November 5, 2024
Advertising

10 Black Friday Copy Ideas for Fashion and Beauty Brands

Black Friday is near, here's to copy that sells
By
The Desiree Team
November 4, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 25.10.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 25, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 18.10.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 18, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 11.10.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 11, 2024
Lifestyle

October Editor's Letter

Celebrating black
By
Bibiana Obahor
October 1, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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