From the minimalistic elegance of a Swedish design house and London's bridal boutique darling to a streetwear sensation crafting staple bags in Philadelphia's Kensington—these are the brands we're loving this week.


In a thrilling expansion, Swedish fashion beacon Toteme has chosen London for its first international storefront, bringing its celebrated Scandinavian minimalism to the vibrant streets of Mayfair. Founders Elin Kling and Karl Lindman celebrate this venture by blending Victorian architecture with Swedish modernist interiors, creating a serene shopping haven.

As they approach a decade of defining style, Toteme's philosophy of a singular aesthetic shines through in every piece, from luxurious cashmere coats to essential everyday denim. This new outpost not only showcases their commitment to timeless design but also invites fashion aficionados to invest in a wardrobe that epitomises chic, understated elegance.


Follow: @toteme

Gigi & Olive

Launched in September 2019 by sisters Georgie Le Roux and Olivia, Gigi & Olive emerged as the ultimate destination for the contemporary bride, offering a blend of style, sisterhood, and sustainability. Named after the founders' bond, the brand prides itself on crafting beautiful, handmade bridal accessories like veils, hair bows, scrunchies, handkerchiefs, and garters in their London studio, designed to be cherished well beyond the wedding day.

Collaborating with Stories Studio for a unique brand identity, Gigi & Olive boasts a playful visual language, encapsulating their ethos through custom typography, materiality, and illustrations, all while providing a bespoke e-commerce experience and fresh product innovations season after season.


Follow: @gigiandolive_


In the heart of Philadelphia's Kensington neighbourhood, Adriana Williams transforms her studio into a hub of creativity, where the ADW brand comes to life through the meticulous crafting of the Gami handbag. Inspired by origami, this signature tote exemplifies the brand's innovative approach to design, blending traditional techniques with modern aesthetics. Since its debut in late 2022, the Gami represents a pivotal moment in Adriana's journey, marking her return to the essence of ADW after a reflective hiatus.

Beyond bags, Adriana's venture into homeware and collaborations on artwork-adorned apparel showcases her versatility and commitment to community engagement. With roots extending back to her college days at Howard University, ADW has grown from campus fashion shows to prominent retail partnerships and educational initiatives, embodying Adriana's vision of fashion as a platform for art, expression, and connection.


Follow: @shopadw


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