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This week, we're unwrapping the understated luxe of fashion: think New York slow fashion, accessible quiet luxury, and beachwear that's as city-sleek as it is sandy. Get set to discover the trendsetters redefining fashion's playbook this season.

Louisa Ballou

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Louisa Ballou, a promising name in the world of fashion, launched her brand in 2019, aiming to redefine resortwear with a touch that extends beyond the beach. Drawing inspiration from the striking landscape and dynamic surfing culture of Charleston, South Carolina, her hometown, Ballou has expanded her collection to include ready-to-wear pieces.

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Ballou's collaboration with photographers, such as Paris-based Sam Hellmann, showcases her garments in everyday, urban settings, blending her beach-inspired aesthetic with the vibrant energy of city life. Her FW23 collection, in particular, is noted for beautifully hand-painted and cut-out designs that gracefully contour the body, evoking the fluidity of water​​.

Visit Louisaballou.com

Follow: @louisaballou

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BUCI

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BUCI stands out in the New York fashion scene with its commitment to ethical production and distinctive design. This brand brings a unique blend of streetwise aesthetics and sophisticated craftsmanship to its collections.

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With a focus on ethical practices and locally sourced materials, BUCI's NYFW Fall/Winter 2023 and Resort 2024 collections showcased a thoughtful approach to fashion, marrying style with sustainability. Each piece from BUCI tells a story of cultural richness and conscious creation, resonating with fashion enthusiasts who seek depth and integrity in their wardrobes.

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Visit Bucibucibuci.com

Follow: @buci_nyc

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Aligne

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Aligne, a brand synonymous with "accessible quiet luxury," is redefining fashion with a sustainable edge. Their approach to creating fashion-forward yet environmentally conscious apparel has led to a notable 600% sales growth.

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Aligne's collections, characterized by their modern, understated elegance, offer women wardrobe staples that are both stylish and sustainable. Their commitment to using eco-friendly materials and ethical production methods makes Aligne a go-to brand for those who prioritize both style and sustainability in their fashion choices.

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Visit Aligne.co

Follow: @aligne

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