A humble hair clip turned coveted it-girl staple, underwear in response to the lack of diversity in women’s clothing and a beauty brand following in the footsteps of hits like Summer Fridays and Naturium.

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Brand Insider Round-Up

The Brand Insider Round-Up: 22.11.24

A humble hair clip turned coveted it-girl staple, underwear in response to the lack of diversity in women’s clothing and a beauty brand following in the footsteps of hits like Summer Fridays and Naturium.

By
Bibiana Obahor
November 22, 2024
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Brand Insider Round-Up

The Brand Insider Round-Up: 22.11.24

A humble hair clip turned coveted it-girl staple, underwear in response to the lack of diversity in women’s clothing and a beauty brand following in the footsteps of hits like Summer Fridays and Naturium.

By
Bibiana Obahor
November 22, 2024

Emi Jay

Founded by Julianne Goldmark in 2009, Emi Jay has transformed the humble hair accessory into a coveted fashion staple. Known for its Big Effing Clip, the brand has built a strong following among fashion insiders, with frequent appearances on high-profile figures such as Sofia Richie, Hailey Bieber, and Kendall Jenner.

Each piece is meticulously crafted to blend functionality with understated luxury. Goldmark’s designs, such as the now-iconic claw clip, have become synonymous with modern elegance, offering a sophisticated update to a once-ordinary accessory. Stocked in premier retailers from Selfridges to Revolve, Emi Jay has established itself as a go-to for those seeking a balance of practicality and style in their everyday wardrobe.

Visit emijay.com | Follow @emijayinc

TomboyX

Launched in 2013 by Fran Dunaway and Naomi Gonzalez, TomboyX began as a response to the lack of diversity in women’s clothing—particularly in the realm of undergarments. What started as a search for the perfect button-down quickly evolved into a brand dedicated to creating inclusive underwear. Today, TomboyX offers a full range of styles, from thongs to 9” boxer briefs, in sizes XS to 4X—all without a price differential.

The brand’s First Line Leakproof Underwear is a notable innovation, designed to offer protection for light incontinence and menstruation, while maintaining the same level of comfort and style. Made with OEKO-TEX® 100 certified fabrics, free from harmful chemicals, these garments cater to modern consumers who value both sustainability and functionality.

Visit tomboyx.com | Follow @tomboyx

Maed Beauty

Former soap star Denise Vasi has launched Maed Beauty, debuting on Sept. 24 with four lip products: a scrub, serum, moisturizer, and bold red liquid lipstick, priced between $26 to $36. The range includes the Reveal Lip Polish, an exfoliating scrub that transforms into a balm, the Reset Lip Serum, which hydrates with a silky, tingle-inducing finish, and the Revive Day and Night Lip Balm, providing lasting moisture with a semi-gloss texture. Vasi aims to sell Maed direct-to-consumer for the first year, focusing on customer feedback. Inspired by her time on VH1’s “Single Ladies” and the challenges of maintaining a red lip on set, she developed Maed’s skincare-first formulas to protect and enhance the lip barrier.  Vasi self-funded the brand over five years and involved her community in testing through a month-long program. While creator-led brands have seen mixed success, Vasi hopes to follow in the footsteps of hits like Summer Fridays and Naturium.

Visit maedbeauty.com| Follow @maedbeauty

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A humble hair clip turned coveted it-girl staple, underwear in response to the lack of diversity in women’s clothing and a beauty brand following in the footsteps of hits like Summer Fridays and Naturium.

While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.

Emi Jay

Founded by Julianne Goldmark in 2009, Emi Jay has transformed the humble hair accessory into a coveted fashion staple. Known for its Big Effing Clip, the brand has built a strong following among fashion insiders, with frequent appearances on high-profile figures such as Sofia Richie, Hailey Bieber, and Kendall Jenner.

Each piece is meticulously crafted to blend functionality with understated luxury. Goldmark’s designs, such as the now-iconic claw clip, have become synonymous with modern elegance, offering a sophisticated update to a once-ordinary accessory. Stocked in premier retailers from Selfridges to Revolve, Emi Jay has established itself as a go-to for those seeking a balance of practicality and style in their everyday wardrobe.

Visit emijay.com | Follow @emijayinc

TomboyX

Launched in 2013 by Fran Dunaway and Naomi Gonzalez, TomboyX began as a response to the lack of diversity in women’s clothing—particularly in the realm of undergarments. What started as a search for the perfect button-down quickly evolved into a brand dedicated to creating inclusive underwear. Today, TomboyX offers a full range of styles, from thongs to 9” boxer briefs, in sizes XS to 4X—all without a price differential.

The brand’s First Line Leakproof Underwear is a notable innovation, designed to offer protection for light incontinence and menstruation, while maintaining the same level of comfort and style. Made with OEKO-TEX® 100 certified fabrics, free from harmful chemicals, these garments cater to modern consumers who value both sustainability and functionality.

Visit tomboyx.com | Follow @tomboyx

Maed Beauty

Former soap star Denise Vasi has launched Maed Beauty, debuting on Sept. 24 with four lip products: a scrub, serum, moisturizer, and bold red liquid lipstick, priced between $26 to $36. The range includes the Reveal Lip Polish, an exfoliating scrub that transforms into a balm, the Reset Lip Serum, which hydrates with a silky, tingle-inducing finish, and the Revive Day and Night Lip Balm, providing lasting moisture with a semi-gloss texture. Vasi aims to sell Maed direct-to-consumer for the first year, focusing on customer feedback. Inspired by her time on VH1’s “Single Ladies” and the challenges of maintaining a red lip on set, she developed Maed’s skincare-first formulas to protect and enhance the lip barrier.  Vasi self-funded the brand over five years and involved her community in testing through a month-long program. While creator-led brands have seen mixed success, Vasi hopes to follow in the footsteps of hits like Summer Fridays and Naturium.

Visit maedbeauty.com| Follow @maedbeauty

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