We're obsessed with the launch of this streetwear brand's edgy beauty line, a groundbreaking platform is redefining brand-fan interactions, and this genderless beauty brand is capturing the hearts of Gen Z—these are the brands we're loving this week.

"PAPERWORK" by Off-White

Off-White, known for its cutting-edge fashion, has ventured into beauty with the launch of its line "PAPERWORK". This collection features a range of products that embody the brand’s signature aesthetic—bold, innovative, and unorthodox.

From vibrant nail polishes to genderless fragrances, "PAPERWORK" pushes the boundaries of traditional beauty norms. It’s a fresh, avant-garde approach that invites users to express their individuality.

Visit Off---white.com

Follow: @off____white

TYB

TYB (Try Your Best) is revolutionizing the way brands and fans interact. Created by Ty Haney, founder of Outdoor Voices, TYB is a community rewards platform that values action, personal connection, and loyalty.

By allowing brands and fans to co-create products and rewarding participation, TYB fosters a deep sense of community and brand loyalty. It’s an innovative approach that transforms customers into active contributors and advocates.

Visit Tyb.xyz

Follow: @tyb.xyz

Good Weird

Good Weird, a genderless beauty brand launched by Evan Mock, is redefining skincare for Gen Z. The brand’s philosophy centres around inclusivity and simplicity, offering products that are both effective and easy to use.

Good Weird’s marketing strategy is heavily geared towards younger consumers, leveraging social media and influencer collaborations to build a strong, relatable brand image. It’s all about breaking down barriers and making skincare accessible to everyone.

Visit Goodweird.com

Follow: @goodweird

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