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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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16 Branding Creatives To Follow Now

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How to brand... Tomato Girl

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

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La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

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Are We Tired Of The “It Girl” Brand Yet?

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The Next Big Celebrity Business? Creative Agencies

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September Editor’s Letter

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Kim Kardashian’s SKIMS Enters Volleyball Market Through LOVB Collaboration

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Case Studies

This Black-Owned Brand is Bringing Style and Inclusivity to Women’s Golf

No ‘Shrink and Pink’ here!
By
The Desiree Team
October 17, 2024
Editor's Picks

10 Black-Owned Handbag Brands You Need to Know

Bag obsession starts here
By
Bibiana Obahor
October 14, 2024
Strategy

How Fashion Brands Can Truly Connect with Black Consumers in 2024

Black consumers matter
By
The Desiree Team
October 10, 2024
Case Studies

Grace Wales Bonner is Crafting a New Future for Menswear

Menswear, culture, and identity collide
By
The Desiree Team
October 8, 2024
Editor's Picks

Black-Owned Beauty Brands to Add to Your Makeup Bag This Year

Bag these beauties
By
Bibiana Obahor
October 7, 2024
Case Studies

How Telfar Became the Symbol of Accessible Luxury

A luxury bag for all
By
The Desiree Team
October 1, 2024
Insights

Why Black-Owned Beauty Brands Are Still Struggling to Secure Funding in 2024

Beauty’s broken promises persist
By
The Desiree Team
October 2, 2024
Branding

8 Pretty A/W Colours You’ll Fall in Love With This Season

This season’s hottest colours
By
The Desiree Team
September 30, 2024
Insights

Discount Retail Reigns as Consumers Prioritise Value Over Brand Loyalty

Trading down, dressing smart
By
The Desiree Team
September 26, 2024
Lifestyle

From The Perfect Couple to Selling Sunset: What To Watch on TV Right Now

Murder, mystery, and fashion – September TV has it all
By
The Desiree Team
September 10, 2024
News

Cult Gaia Expands Into Fragrance With Three New Scents

Cult Gaia's lifestyle portfolio is growing
By
The Desiree Team
September 9, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 06.09.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.\
By
Bibiana Obahor
September 6, 2024
Case Studies

Sonsie Skin is a Reflection of Pamela Anderson's New Era of Being

Barefaced and beautiful
By
The Desiree Team
September 19, 2024
Editor's Picks

9 Activewear Brands to Keep You Moving This Autumn

Your new fall faves
By
The Desiree Team
September 18, 2024
Social Media

The Unexpected TikTok Queen Who Mastered Relatability

TikTok by Frankel
By
The Desiree Team
September 16, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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