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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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16 Branding Creatives To Follow Now

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How to brand... Tomato Girl

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Why Everyone’s Talking About Kai Cenat Right Now

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

Case Studies

Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

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La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

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Are We Tired Of The “It Girl” Brand Yet?

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Fashion Month Is Over, These Are The Black Designers To Know

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October Editor’s Letter

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The Next Big Celebrity Business? Creative Agencies

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Case Studies

No Photos, Please: Inside Luxury’s Love Affair with Secrecy

ÂŁ800 jeans and the crazy prices we pay to be seen (or unseen)
By
Bibiana ObAHOR
July 7, 2025
Lifestyle

July Editor’s Letter

Mid-year check-in
By
Bibiana Obahor
July 1, 2025
Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

How the cool girls launch
By
Bibiana Obahor
July 3, 2025
Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

and it’s not just good product
By
Bibiana Obahor
March 31, 2025
Insights

What’s Happening at the Intersection of Fashion and Tech?

Fashion is getting smarter
By
Amaya Blake
March 28, 2025
Branding

Cool Colour Combinations for Spring 2025

Spring says: go brighter
By
Bibiana Obahor
March 26, 2025
Case Studies

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

How to make people care
By
The Desiree Team
March 24, 2025
Case Studies

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

But it does smell amazing
By
The Desiree Team
March 21, 2025
Case Studies

Eadem Proves That Good Design Is Good Business

Branding that means business
By
The Desiree Team
March 19, 2025
Case Studies

Can Crown Affair Stay Cool While Going Big?

The $98 hairbrush people swear by
By
The Desiree Team
March 14, 2025
Case Studies

How To Build An Immersive, Culturally Relevant Brand

SPF with a side of cool
By
The Desiree Team
March 12, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: March

Cowgirl Bella and boyfriend Pete
By
Bibiana Obahor
March 10, 2025
Marketing

Recent Brand Moments We Can’t Stop Thinking About

 Get IRL or Get Left Behind
By
Bibiana Obahor
March 7, 2025
Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

Pretty, Little…Luxury?
By
Bibiana Obahor
March 5, 2025
Insights

Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

RNC is making growth last
By
The Desiree Team
March 17, 2025
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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