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Every brand says “community.” Topicals actually means it.
Does anyone rememeber Amina Muaddi?
What Skims and Rhode know about selling out, that most brands don’t.
This is the quietest brand in fashion—and here’s why it works.
PLT’s beige era is here — but is it believable?
How to build a brand world (and sell sunscreen while you're at it).
September went by in a blur. It felt like every brand decided to test us at once – Louis Vuitton dropping a $160 lipstick (are we calling that luxury or just audacity?), Alo Yoga deciding it can sell $3,000 handbags when it built its name on leggings. Luxury, sure, but also a reminder of how much the idea of “value” is shifting – and how easily brands think they can move the goalposts.
Now it’s October and everything feels different. It’s properly autumn in the UK, which basically means grey skies, drizzle, and me living in hoodies and leggings again. I’ve already booked Thailand for some early winter sun because I refuse to sit through six straight months of gloom.
Most importantly, it’s Black History Month here in the UK. This October at Brand Insider, the intention is clear: every story we publish will centre Black creatives, founders, and businesses. As a British-Nigerian girl, it’s something that’s always been close to me – Black culture in music, fashion, literature and the arts has shaped not only me, but the brands and worlds we all consume. Too often, however, those voices are sidelined, flattened into “representation” boxes instead of being recognised as the cultural engines they really are. So this October, we’re making space. Offline, I’ll be celebrating at Black Eats Festival (food is always the quickest way into culture, isn’t it?) and the Black British Book Festival. Online, we’re making sure the space here reflects that too – not as a tick-box, but because these are the stories and strategies actually shaping the future of branding.
We’ve got some brilliant ones lined up: a wrap on fashion month through the lens of the Black designers who really deserve your attention, the rise of tanning brands created for Black women (long overdue), African beauty trends cutting through globally, and a closer look at beauty funding — why Black-owned brands are still under-resourced and what it actually takes to scale.
So yes, October is gloomy, but it’s also grounding. It forces clarity. And this month, that clarity for me is about spotlighting the people who should have been at the centre all along.
With love,
What’s been in my bag, on my wish list, and in my browser tabs this month.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
September went by in a blur. It felt like every brand decided to test us at once – Louis Vuitton dropping a $160 lipstick (are we calling that luxury or just audacity?), Alo Yoga deciding it can sell $3,000 handbags when it built its name on leggings. Luxury, sure, but also a reminder of how much the idea of “value” is shifting – and how easily brands think they can move the goalposts.
Now it’s October and everything feels different. It’s properly autumn in the UK, which basically means grey skies, drizzle, and me living in hoodies and leggings again. I’ve already booked Thailand for some early winter sun because I refuse to sit through six straight months of gloom.
Most importantly, it’s Black History Month here in the UK. This October at Brand Insider, the intention is clear: every story we publish will centre Black creatives, founders, and businesses. As a British-Nigerian girl, it’s something that’s always been close to me – Black culture in music, fashion, literature and the arts has shaped not only me, but the brands and worlds we all consume. Too often, however, those voices are sidelined, flattened into “representation” boxes instead of being recognised as the cultural engines they really are. So this October, we’re making space. Offline, I’ll be celebrating at Black Eats Festival (food is always the quickest way into culture, isn’t it?) and the Black British Book Festival. Online, we’re making sure the space here reflects that too – not as a tick-box, but because these are the stories and strategies actually shaping the future of branding.
We’ve got some brilliant ones lined up: a wrap on fashion month through the lens of the Black designers who really deserve your attention, the rise of tanning brands created for Black women (long overdue), African beauty trends cutting through globally, and a closer look at beauty funding — why Black-owned brands are still under-resourced and what it actually takes to scale.
So yes, October is gloomy, but it’s also grounding. It forces clarity. And this month, that clarity for me is about spotlighting the people who should have been at the centre all along.
With love,
What’s been in my bag, on my wish list, and in my browser tabs this month.
Sign up for our newsletter to receive the latest brand news and insights from Brand Insider.
