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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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16 Branding Creatives To Follow Now

Branding

How to brand... Tomato Girl

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Why Everyone’s Talking About Kai Cenat Right Now

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

Case Studies

Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

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La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

Insights

Are We Tired Of The “It Girl” Brand Yet?

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Fashion Month Is Over, These Are The Black Designers To Know

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October Editor’s Letter

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The Next Big Celebrity Business? Creative Agencies

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Lifestyle

March Editor’s Letter

Is spring here?
By
Bibiana Obahor
March 3, 2025
Marketing

How Gen Z’s Shopping Habits Have Changed Marketing Forever

The marketing funnel is broken
By
The Desiree Team
February 28, 2025
Branding

18 Branding Moments I Absolutely Love Right Now

They just make sense
By
Bibiana Obahor
February 26, 2025
News

NikeSKIMS: Could Kim K be the New Michael Jordan?

Kim Air Kardashian?
By
The Desiree Team
February 21, 2025
Insights

The Highs, The Lows, and The Future of Luxury Fashion.

The luxury boom and bust
By
The Desiree Team
February 17, 2025
Trends

The Wellness Trends Set to Dominate 2025—And the Brands to Know

From AI to Gut Health
By
The Desiree Team
February 12, 2025
Case Studies

Forget Oversized Jerseys—This Is What Football Fans Actually Want To Wear

NFL apparel goes chic
By
The Desiree Team
February 24, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: February

By
Bibiana Obahor
February 7, 2025
Marketing

The Art of the Last-Minute Sell: How to Snag Valentine’s Day Procrastinators

Valentine’s day’s final hours
By
Bibiana Obahor
February 5, 2025
News

Alo Yoga Makes a Stylish Entrance in Covent Garden

For London’s fitness and fashion lovers
By
The Desiree Team
January 26, 2025
News

Rhode’s Seriously Cool Peptide Lip Shape Has Arrived

Lip contouring just got easier
By
Bibiana Obahor
January 25, 2025
Trends

Consumers Are Spending Less, But They Still Want Value – Here’s How Brands Can Adapt

Smart spending is the new normal
By
The Desiree Team
February 14, 2025
Case Studies

Equinox: The Brand Turning Health into the New Luxury Must-Have

A lesson in catering to an audience ready to invest
By
The Desiree Team
February 10, 2025
Lifestyle

February Editor’s Letter

Why we took January off
By
Bibiana Obahor
February 3, 2025
Marketing

The Round-Up: 2024 Best (and Worst) Marketing Campaigns

Hits, misses, and lessons learned
By
Bibiana
December 30, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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