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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?
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Cool Colour Combinations for Spring 2025
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PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts
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The Skims and Rhode Playbook Is Intentional and Always Sells Out
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Topicals Figured Out What Every Other Beauty Brand is Still Trying To
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No Photos, Please: Inside Luxury’s Love Affair with Secrecy
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Sephora's Top-Selling Brand Doesn't Even Sell Makeup
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Branding
Why My Beauty Routine Needed a Serious Edit
When it comes to beauty, less really is more
By
Melissa Jasmine
September 3, 2024
Strategy
Why We’re Drawn to the People Behind the Brands
A little oversharing never hurt
By
Bibiana Obahor
September 4, 2024
Branding Diaries
Building British Nigerian Brand Anike Label with founder, Precious Adesina
Bold prints, big dreams
By
Bibiana Obahor
August 21, 2024
Strategy
Why the Same White Tee Can Cost You ÂŁ7.99 or ÂŁ390
You’re paying for more than just fabric
By
Bibiana Obahor
August 29, 2024
Brand Insider Round-Up
The Brand Insider Round-Up: 16.08.24
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 16, 2024
Case Studies
The Cool Girl Brand Turning to Its Employees for Content
Move over UGC, EGC is in
By
Bibiana Obahor
August 19, 2024
Social Media
EYNTK about TikTok's Nara Smith
From kitchen counter to fashion's favourite
By
The Desiree Team
August 14, 2024
Trends
Move Over Barbie, Summer 2024 Is Bratty
The season of sun just happens to be the season of statements
By
Bibiana Obahor
August 13, 2024
Marketing
Are Influencer Getaways the Future of Brand Promotion?
From Santorini to the Hamptons: inside the latest brand-inspired escapes
By
The Desiree Team
August 8, 2024
Case Studies
G Collective: Glossier’s New Digital Community
A fresh take on beauty community, powered by TYB
By
The Desiree Team
August 6, 2024
News
Fans Left Underwhelmed at Rhode Photo Booth in London
Can too much hype ruin customer experiences?
By
Bibiana Obahor
August 5, 2024
Packaging
The Best Lip Balm Packaging, According to the BI Team
These brands do it best
By
desiree
August 27, 2024
Strategy
It's Time to Start Planning Your Holiday Sales
Early planning = happy shoppers
By
The Desiree Team
August 26, 2024
Entrepreneurship
A Design Agency Owner Shares the Tools She Can't Live Without
Conquer your workday with these apps
By
The Desiree Team
August 1, 2024
Case Studies
REFY's Closest Community Members Enjoy a Branded Villa in Mallorca, and It Looked Like This...
POV: influencer trips are out, community trips are in
By
Bibiana Obahor
July 29, 2024
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