THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Why Summer Is the Perfect Time to Break the Branding Rulebook

Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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No Photos, Please: Inside Luxury’s Love Affair with Secrecy

Case Studies

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

Case Studies

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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The Highs, The Lows, and The Future of Luxury Fashion.

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The Fashion of Summer 2025: 8 Brands to Shop Now

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Branding

Why My Beauty Routine Needed a Serious Edit

When it comes to beauty, less really is more
By
Melissa Jasmine
September 3, 2024
Strategy

Why We’re Drawn to the People Behind the Brands

A little oversharing never hurt
By
Bibiana Obahor
September 4, 2024
Branding Diaries

Building British Nigerian Brand Anike Label with founder, Precious Adesina

Bold prints, big dreams
By
Bibiana Obahor
August 21, 2024
Strategy

Why the Same White Tee Can Cost You ÂŁ7.99 or ÂŁ390

You’re paying for more than just fabric
By
Bibiana Obahor
August 29, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 16.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 16, 2024
Case Studies

The Cool Girl Brand Turning to Its Employees for Content

Move over UGC, EGC is in
By
Bibiana Obahor
August 19, 2024
Social Media

EYNTK about TikTok's Nara Smith

From kitchen counter to fashion's favourite
By
The Desiree Team
August 14, 2024
Trends

Move Over Barbie, Summer 2024 Is Bratty

The season of sun just happens to be the season of statements
By
Bibiana Obahor
August 13, 2024
Marketing

Are Influencer Getaways the Future of Brand Promotion?

From Santorini to the Hamptons: inside the latest brand-inspired escapes
By
The Desiree Team
August 8, 2024
Case Studies

G Collective: Glossier’s New Digital Community

A fresh take on beauty community, powered by TYB
By
The Desiree Team
August 6, 2024
News

Fans Left Underwhelmed at Rhode Photo Booth in London

Can too much hype ruin customer experiences?
By
Bibiana Obahor
August 5, 2024
Packaging

The Best Lip Balm Packaging, According to the BI Team

These brands do it best
By
desiree
August 27, 2024
Strategy

It's Time to Start Planning Your Holiday Sales

Early planning = happy shoppers
By
The Desiree Team
August 26, 2024
Entrepreneurship

A Design Agency Owner Shares the Tools She Can't Live Without

Conquer your workday with these apps
By
The Desiree Team
August 1, 2024
Case Studies

REFY's Closest Community Members Enjoy a Branded Villa in Mallorca, and It Looked Like This...

POV: influencer trips are out, community trips are in
By
Bibiana Obahor
July 29, 2024
8 / 26
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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