In the female intimates industry, you can find two bubbles: everyday comfort (think M&S and SKIMS) and feel-good lingerie (like La Perla and Boux Avenue). Enter Coucou Intimates, the best of both worlds. Rose Colcord, the founder, wants to create a new bubble entirelyâcombining comfort and elegance. I love brands that innovate, and I think Coucou is on the path to greatness. What stands out is their focus on community, thanks to Rose's genius use of Instagram as her canvas. Coucou isnât just selling intimates; itâs building a lifestyle.
â
â
If you havenât heard of Erewhon, itâs because it's an LA cultural icon that you unfortunately won't find in London. Celebs and influencers canât get enough of their smoothies and organic goodies. What makes Erewhon work is their demographic and the lifestyle of their demographicâhealth-conscious, affluent, and always in search of the next big thing. Itâs like matchmaking. Erewhon and Angelenos couldnât be a more perfect match made in heaven. Their visibility on social media, boosted by celeb collabs, keeps them top of mind.
â
â
If you're under 25, I'm 99% sure you know about Adanola. The athleisure brand is everywhere. Seriously, itâs like a uniform. Their secret? Basics done right. High-quality, stylish, and affordable pieces that fit seamlessly into everyday life. Adanola gets it: we want comfort and style without the fuss. Their clean, chic aesthetic has made them a staple in athleisure. On days I donât know what to wear, Adanola is my go-to.
â
â
Thereâs a big misconception about logosâtheyâre not the be-all and end-all of your brand. Sure, a good logo is nice, but people donât care about it as much as you think. What matters is recognition and how it fits into your overall visual identity. Think McDonaldâsâwe see the logo and think, âThereâs a McDonaldâs,â not âWhat a nice logo.â So, yes, get a good logo, but remember, itâs just one part of the bigger picture.
Starting a design business from scratch can be difficult for creatives because, annoyingly, we happen to be perfectionists. My advice? Focus on what youâre good at and what you love. Donât wait for perfection; just start. Create an Instagram account and post consistently. Authenticity and consistency will build your brand.
If you want to charge higher fees, integrate research and strategy into your process. A solid brand strategy can transform your rates from low to premiumâthink 3k, 5k, even 10k for a project. Understand your clientâs needs and deliver tailored solutions. Thatâs how you position yourself as a valuable expert.
â
â
Hereâs a social media hack: content pillars. Identify 3â5 key themes and brainstorm content for each. It helps in planning and batching, ensuring a balanced mix. Maybe 50% educational, 30% personal, and 20% entertaining. Use data to see what works best and double down on it.
Iâm currently obsessed with deep sailor blue paired with sunset orange. Itâs tropical and summer-appropriate but works in colder seasons too. The blue adds depth, making it a versatile combo.
â
â
Work ethic is everything. Be reliable, dedicated, and disciplined. Stay organised and productive. Good work ethic isnât about toxic hustle; itâs about consistent, high-quality output. Remember, determination leads to success.
Right now, Iâm loving a modern serif with a classic feel. High contrast and geometric proportions give that sophisticated, timeless look. Perfect for a clean, elegant design.
â
â
â
Iâm surprisingly into anti-design right now. Usually, Iâm all about clean, minimal designs, but thereâs something exciting about the edgy, limitless feel of anti-design. Itâs a playful yet controlled approach that adds a unique touch to any project.
â
In the female intimates industry, you can find two bubbles: everyday comfort (think M&S and SKIMS) and feel-good lingerie (like La Perla and Boux Avenue). Enter Coucou Intimates, the best of both worlds. Rose Colcord, the founder, wants to create a new bubble entirelyâcombining comfort and elegance. I love brands that innovate, and I think Coucou is on the path to greatness. What stands out is their focus on community, thanks to Rose's genius use of Instagram as her canvas. Coucou isnât just selling intimates; itâs building a lifestyle.
â
â
If you havenât heard of Erewhon, itâs because it's an LA cultural icon that you unfortunately won't find in London. Celebs and influencers canât get enough of their smoothies and organic goodies. What makes Erewhon work is their demographic and the lifestyle of their demographicâhealth-conscious, affluent, and always in search of the next big thing. Itâs like matchmaking. Erewhon and Angelenos couldnât be a more perfect match made in heaven. Their visibility on social media, boosted by celeb collabs, keeps them top of mind.
â
â
If you're under 25, I'm 99% sure you know about Adanola. The athleisure brand is everywhere. Seriously, itâs like a uniform. Their secret? Basics done right. High-quality, stylish, and affordable pieces that fit seamlessly into everyday life. Adanola gets it: we want comfort and style without the fuss. Their clean, chic aesthetic has made them a staple in athleisure. On days I donât know what to wear, Adanola is my go-to.
â
â
Thereâs a big misconception about logosâtheyâre not the be-all and end-all of your brand. Sure, a good logo is nice, but people donât care about it as much as you think. What matters is recognition and how it fits into your overall visual identity. Think McDonaldâsâwe see the logo and think, âThereâs a McDonaldâs,â not âWhat a nice logo.â So, yes, get a good logo, but remember, itâs just one part of the bigger picture.
Starting a design business from scratch can be difficult for creatives because, annoyingly, we happen to be perfectionists. My advice? Focus on what youâre good at and what you love. Donât wait for perfection; just start. Create an Instagram account and post consistently. Authenticity and consistency will build your brand.
If you want to charge higher fees, integrate research and strategy into your process. A solid brand strategy can transform your rates from low to premiumâthink 3k, 5k, even 10k for a project. Understand your clientâs needs and deliver tailored solutions. Thatâs how you position yourself as a valuable expert.
â
â
Hereâs a social media hack: content pillars. Identify 3â5 key themes and brainstorm content for each. It helps in planning and batching, ensuring a balanced mix. Maybe 50% educational, 30% personal, and 20% entertaining. Use data to see what works best and double down on it.
Iâm currently obsessed with deep sailor blue paired with sunset orange. Itâs tropical and summer-appropriate but works in colder seasons too. The blue adds depth, making it a versatile combo.
â
â
Work ethic is everything. Be reliable, dedicated, and disciplined. Stay organised and productive. Good work ethic isnât about toxic hustle; itâs about consistent, high-quality output. Remember, determination leads to success.
Right now, Iâm loving a modern serif with a classic feel. High contrast and geometric proportions give that sophisticated, timeless look. Perfect for a clean, elegant design.
â
â
â
Iâm surprisingly into anti-design right now. Usually, Iâm all about clean, minimal designs, but thereâs something exciting about the edgy, limitless feel of anti-design. Itâs a playful yet controlled approach that adds a unique touch to any project.
â
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
Weâre obsessed with Reformation â and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
Sign up for our newsletter to receive the latest brand news and insights from Brand Insider.