COURTESEY/BRAND INSIDER
A sip of eco-friendly flavor, an artistic makeup revolution, and a brand that kicks up your style - from the Texan frontier to your coffee cup, these are the brands that have won our hearts this week.

Paris Texas

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Paris Texas, an Italian footwear brand, elegantly marries Parisian sophistication with the untamed spirit of the American West. Founded in 2015 by sisters Annamaria and Margherita Brivio, this Milan-based brand defies its name's expectations. It caters to multifaceted women seeking both style and comfort in their busy lives. Whether it's sophisticated, sexy stilettos or chunky cowboy boots, Paris Texas offers a diverse range of footwear styles, all filtered through Annamaria's vibrant lens.

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"Comfort is a priority for us," says Annamaria Brivio. "We create shoes for multifaceted women who lead busy, fulfilling lives." "We really do what we like," adds Margherita Brivio. "We created something people like to wear."

The brand garnered Instagram fame when celebrities like Emily Ratajkowski, Eva Chen, and Chiara Ferragni donned their signature knee-high leather boots. These boots, available in various prints from faux croc to blue snakeskin, have become fan favourites. Paris Texas transcends trends, offering timeless pieces like the brown crocodile and natural snakeskin knee-high boots. The brand's fusion of Parisian and Texan influences has captivated fashion insiders and celebrities alike.

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Visit Paristexasbrand.com

Follow: @paristexas_it

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Isamaya Beauty

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Isamaya Beauty, led by makeup artist Isamaya Ffrench, represents a transformative approach to makeup. Ffrench is known for pushing the boundaries of beauty, finding allure in the unconventional. Her latest creation, the Wild Star collection, pays homage to the lawlessness and glamour of the American West. Ffrench's goal is to inspire people, showcasing the myriad of personalities that makeup can help express.

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Isamaya Beauty is a canvas for confidence and empowerment, where makeup becomes a tool for creative expression. The Wild Star collection, with its vibrant colour palette and vintage glamour, challenges the norms of beauty. Ffrench's inspiration comes from diverse sources, and she avoids the clichΓ©s of online inspiration. For her, casting a wide net, from the New York Public Library to vintage objects, is essential to finding authentic inspiration.

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Visit Isamaya.co.uk

Follow: @isamayabeauty

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Boring Oat Milk

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Boring Oat Milk is a brand that excels in two key areas: sustainability and taste. Founded by Morgan Maw, the brand is committed to crafting oat milk with a lower environmental impact. They achieve this by using locally grown oats, which require minimal irrigation and help improve groundwater quality. Unlike many competitors, Boring Oat Milk is proudly made entirely in New Zealand, reducing its carbon footprint and supporting local agriculture.

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What sets Boring Oat Milk apart is not just its environmental consciousness but also its delicious flavour. It has become a favourite in the oat milk category, appreciated for its subtly sweet taste and creamy texture. Whether in a morning latte, a nutritious smoothie, or a comforting bowl of porridge, Boring Oat Milk has the versatility to enhance various culinary experiences. With its commitment to sustainability and a great taste that satisfies customers, Boring Oat Milk is making a mark in the world of plant-based milk.

Boring Oat Milk's success extends beyond its product; it's also about branding and community. The brand's distinctive green and white packaging, along with its recyclable plastic bottles, makes it stand out on supermarket shelves. Additionally, Boring Oat Milk has cultivated a vibrant community of nearly ten thousand followers on Instagram. This combination of great products, effective branding, and strong community engagement has contributed to Boring Oat Milk's rise to success in the competitive plant-based milk market.

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Visit Boringmilk.com

Follow: @boringmilk

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