THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
BRANDING
ALL BRANDING
Branding Diaries
Visual Identity
Art Direction
Packaging
Website Design
Branding
Cool Colour Combinations for Spring 2025
Branding
PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts
Branding
18 Branding Moments I Absolutely Love Right Now
MARKETING
ALL MARKETING
Click or Skip
Advertising
Social Media
Marketing
Topicals Figured Out What Every Other Beauty Brand is Still Trying To
Marketing
Recent Brand Moments We Can’t Stop Thinking About
Marketing
How Gen Z’s Shopping Habits Have Changed Marketing Forever
CASE STUDIES
ALL case-studies
Brand Insider Round-Up
Case Studies
Sleep or Die Is Betting Big on a Bold Voice—And It’s Working
Case Studies
Sephora's Top-Selling Brand Doesn't Even Sell Makeup
Case Studies
Eadem Proves That Good Design Is Good Business
STRATEGY
ALL strategy
Insights
Insights
What’s Happening at the Intersection of Fashion and Tech?
Insights
Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next
Insights
The Highs, The Lows, and The Future of Luxury Fashion.
LIFESTYLE
ALL LIFESTYLE
Editor's Picks
Trends
News
Career
Entrepreneurship
Lifestyle
March Editor’s Letter
News
NikeSKIMS: Could Kim K be the New Michael Jordan?
Career
How To Bring A Brand To Life From 11 Cool Designers In The Know
RESOURCES
SUBSCRIBE
SIGN up
ACCOUNT
SEARCH
CLOSE
Branding
Marketing
Case Studies
Strategy
Lifestyle
ABOUT US
Curating a contemporary perspective on branding, covering everything from design trends to marketing strategies.
MEDIA KIT
Click here
to learn more about how to work with Brand Insider.
FOLLOW US
SUBSCRIBE
SIGN IN
ACCOUNT
Case Studies
The Sustainable Vintage Brand to Know About
Turning old threads into new trends with Sami Miro Vintage
By
Melissa Jasmine
May 22, 2024
Case Studies
Alo Yoga: Inside the Trendiest Activewear Brand Loved by Celebs
The secret behind Alo Yoga’s rise to activewear fame
By
Melissa Jasmine
May 20, 2024
Strategy
Luxury Brands and Their Strategic Use of Distribution
The art of placement
By
The Desiree Team
April 22, 2024
Case Studies
Saie Hosts Community Masterclasses Where Attendees Learnt Makeup for Free
A lesson on the big 3: education, engagement, and experience
By
The Desiree Team
April 18, 2024
Branding
Where to Find Design Inspiration Online
In a creative block? We've got you covered
By
The Desiree Team
April 17, 2024
Packaging
The Everything Guide to Beauty Packaging
Waste not, want not: what you need to know
By
The Desiree Team
May 1, 2024
Branding
The Pitfall of Scale Imitation in Branding
The dangers of scale envy
By
The Desiree Team
April 10, 2024
Insights
There's Never Been a Better Time to Start a Body Care Line
Is it just me, or is body care the new self-care affair?
By
Bibiana
April 11, 2024
Click or Skip
Click or Skip: Everyone's on Instagram, Are You?
It's almost a no-brainer
By
The Desiree Team
April 15, 2024
Branding
8 Beauty Colour Palettes for 8 Types of People
Colours for the clean girls, the makeup in the sink girls and more
By
Bibiana Obahor
April 9, 2024
Trends
A Trend We Want to See More Of: Selfie Lookbooks
After all, what's more real than a selfie?
By
Bibiana Obahor
April 8, 2024
Click or Skip
Click or Skip: Is TikTok Shop Just Another Fad?
Everything you need to know
By
The Desiree Team
April 4, 2024
News
Matilda Djerf's Venture into Hair Care
A new chapter in hair care with Tiktok star
By
Melissa Jasmine
April 2, 2024
Lifestyle
The Team's Spring Beauty Must-Haves
Our picks for warmer days ahead
By
The Desiree Team
April 3, 2024
Marketing
What Is a Brand Ambassador?
Is the face behind a brand just a 'face'?
By
The Desiree Team
April 1, 2024
12 / 25