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How to brand... Tomato Girl
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The Skims and Rhode Playbook Is Intentional and Always Sells Out
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Topicals Figured Out What Every Other Beauty Brand is Still Trying To
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Lil Luv Dog Launches With $1M Backing to Redefine Petcare
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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand
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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why
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Lifestyle
August Editor’s Letter
August isn’t slow...
By
Bibiana Obahor
August 4, 2025
Case Studies
Yes, Even Vaseline Is Doing Brand Trips – Here’s Why
The Funnel Must Flow
By
Bibiana
July 25, 2025
News
Brands Double Down on Nostalgia, IRL Engagement & Tech-Led Strategy in Latest Campaign Rollouts
Feel first, sell later
By
The Desiree Team
July 29, 2025
Branding
How to brand... Tomato Girl
Live. Laugh. Limoncello.
By
Bibiana Obahor
August 18, 2025
Branding
How to brand... Recession Core
Bleak, broke, but branded
By
Bibiana
July 31, 2025
News
Does Anybody Remember Amina Muaddi?
The comeback question mark
By
Bibiana
July 23, 2025
Brand Insider Round-Up
The Brand Insider Round-Up:July
Hot collabs. IRL moments. Summer.
By
Bibiana Obahor
July 11, 2025
Editor's Picks
Beach Reads for Brand Founders (That Aren’t Boring Business Books)
Smart reads, sun edition
By
The Desiree Team
July 21, 2025
Editor's Picks
The Fashion of Summer 2025: 8 Brands to Shop Now
Hot Brands, Cool Stories
By
The Desiree Team
July 17, 2025
Marketing
Why Summer Is the Perfect Time to Break the Branding Rulebook
Neutrals need a holiday
By
Bibiana
July 15, 2025
Website Design
Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?
Click. Drag. Sell. Panic?
By
Desiree Team
July 9, 2025
Case Studies
No Photos, Please: Inside Luxury’s Love Affair with Secrecy
ÂŁ800 jeans and the crazy prices we pay to be seen (or unseen)
By
Bibiana ObAHOR
July 7, 2025
Lifestyle
July Editor’s Letter
Mid-year check-in
By
Bibiana Obahor
July 1, 2025
Marketing
The Skims and Rhode Playbook Is Intentional and Always Sells Out
How the cool girls launch
By
Bibiana Obahor
July 3, 2025
Marketing
Topicals Figured Out What Every Other Beauty Brand is Still Trying To
and it’s not just good product
By
Bibiana Obahor
March 31, 2025
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