THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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16 Branding Creatives To Follow Now

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How to brand... Tomato Girl

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Click or Skip
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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

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La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

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Are We Tired Of The “It Girl” Brand Yet?

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The Next Big Celebrity Business? Creative Agencies

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September Editor’s Letter

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Kim Kardashian’s SKIMS Enters Volleyball Market Through LOVB Collaboration

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Lifestyle

August Editor’s Letter

August isn’t slow...
By
Bibiana Obahor
August 4, 2025
Case Studies

Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

The Funnel Must Flow
By
Bibiana
July 25, 2025
News

Brands Double Down on Nostalgia, IRL Engagement & Tech-Led Strategy in Latest Campaign Rollouts

Feel first, sell later
By
The Desiree Team
July 29, 2025
Branding

How to brand... Tomato Girl

Live. Laugh. Limoncello.
By
Bibiana Obahor
August 18, 2025
Branding

How to brand... Recession Core

Bleak, broke, but branded
By
Bibiana
July 31, 2025
News

Does Anybody Remember Amina Muaddi?

The comeback question mark
By
Bibiana
July 23, 2025
Brand Insider Round-Up

The Brand Insider Round-Up:July

Hot collabs. IRL moments. Summer.
By
Bibiana Obahor
July 11, 2025
Editor's Picks

Beach Reads for Brand Founders (That Aren’t Boring Business Books)

Smart reads, sun edition
By
The Desiree Team
July 21, 2025
Editor's Picks

The Fashion of Summer 2025: 8 Brands to Shop Now

Hot Brands, Cool Stories
By
The Desiree Team
July 17, 2025
Marketing

Why Summer Is the Perfect Time to Break the Branding Rulebook

Neutrals need a holiday
By
Bibiana
July 15, 2025
Website Design

Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Click. Drag. Sell. Panic?
By
Desiree Team
July 9, 2025
Case Studies

No Photos, Please: Inside Luxury’s Love Affair with Secrecy

ÂŁ800 jeans and the crazy prices we pay to be seen (or unseen)
By
Bibiana ObAHOR
July 7, 2025
Lifestyle

July Editor’s Letter

Mid-year check-in
By
Bibiana Obahor
July 1, 2025
Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

How the cool girls launch
By
Bibiana Obahor
July 3, 2025
Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

and it’s not just good product
By
Bibiana Obahor
March 31, 2025
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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