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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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16 Branding Creatives To Follow Now

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How to brand... Tomato Girl

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

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La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

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Are We Tired Of The “It Girl” Brand Yet?

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The Next Big Celebrity Business? Creative Agencies

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Kim Kardashian’s SKIMS Enters Volleyball Market Through LOVB Collaboration

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Social Media

7 Ways To Create a Compelling Presence on Social Media

From likes to loyalty: leveraging social media insights for maximum impact
By
The Desiree Team
September 7, 2023
Branding

The Influence of Typography on Branding

Typography's impact on brand recognition and perception
By
The Desiree Team
August 9, 2023
Strategy

The Science of Branding and Decoding the Customer Mind

Influence customer behaviour with powerful branding psychology.
By
The Desiree Team
July 10, 2023
Case Studies

How One Brand is Redefining Sustainable Luxury in the Beauty Industry

What every business can learn from Costa Brazil's mission-driven approach
By
The Desiree Team
June 28, 2023
Marketing

Hourglass, Exploring the Contributions of Brand Strategists and Marketers

Differentiating Brand Strategists and Marketers
By
The Desiree Team
June 26, 2023
Strategy

Why I Don't Design Without Strategy

The importance of designing with a clear strategy
By
Bibiana Obahor
June 29, 2023
Visual Identity

The Power of Perception: Going Beyond the Logo

Your brand name is for identification, and your logo is for recognition
By
The Desiree Team
June 23, 2023
Strategy

Does sustainability exist beyond luxury fashion?

Debunking the Elitism Narrative: Unraveling the Sustainability in Fashion Debate
By
The Desiree Team
June 22, 2023
Trends

Are Celebrity Brands on the Decline?

From Goop to Ivy Park: A Look at the Success and Failure of Celebrity Brands
By
The Desire Team
June 21, 2023
Case Studies

Osoi Official: Finding Style in East Asian Countries

Redefining Korean fashion with vibrant designs, sustainability, and a strong digital presence.
By
The Desiree Team
June 20, 2023
News

Bella Hadid Is Charlotte Tilbury’s New Muse

Charlotte Tilbury x Bella Hadid: A Match Made in Beauty Brand Heaven?
By
The Desiree Team
June 19, 2023
Branding

The Power of Creativity in Branding, Explained

A world where brands push creative boundaries like never before
By
The Desiree Team
June 27, 2023
Case Studies

Zena Ziora: A Fusion of Elegance, Sophistication, and Modern Style

Desiree Design crafts a visually stunning identity for luxury shoe brand.
By
The Desiree Team
June 16, 2023
Strategy

Deadpool to Daytime TV: Using Celebrity Personas to Build Your Brand

What’s the deal with using celebrities for brand personification?
By
The Desiree Team
June 15, 2023
Strategy

Balancing Profit and Purpose: Creating Brands with Impact

Strategies for achieving harmony between profit and purpose
By
The Desiree Team
June 14, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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