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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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How to brand... Tomato Girl

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

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La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

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Are We Tired Of The “It Girl” Brand Yet?

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Fashion Month Is Over, These Are The Black Designers To Know

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Brand Insider Round-Up

The Brand Insider Round-Up: 16.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 16, 2024
Case Studies

The Cool Girl Brand Turning to Its Employees for Content

Move over UGC, EGC is in
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Bibiana Obahor
August 19, 2024
Social Media

EYNTK about TikTok's Nara Smith

From kitchen counter to fashion's favourite
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Trends

Move Over Barbie, Summer 2024 Is Bratty

The season of sun just happens to be the season of statements
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Bibiana Obahor
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Marketing

Are Influencer Getaways the Future of Brand Promotion?

From Santorini to the Hamptons: inside the latest brand-inspired escapes
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The Desiree Team
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Case Studies

G Collective: Glossier’s New Digital Community

A fresh take on beauty community, powered by TYB
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The Desiree Team
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News

Fans Left Underwhelmed at Rhode Photo Booth in London

Can too much hype ruin customer experiences?
By
Bibiana Obahor
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Packaging

The Best Lip Balm Packaging, According to the BI Team

These brands do it best
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desiree
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Strategy

It's Time to Start Planning Your Holiday Sales

Early planning = happy shoppers
By
The Desiree Team
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Entrepreneurship

A Design Agency Owner Shares the Tools She Can't Live Without

Conquer your workday with these apps
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Case Studies

REFY's Closest Community Members Enjoy a Branded Villa in Mallorca, and It Looked Like This...

POV: influencer trips are out, community trips are in
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Bibiana Obahor
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Brand Insider Round-Up

The Brand Insider Round-Up: 09.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
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Brand Insider Round-Up

The Brand Insider Round-Up: 02.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 2, 2024
Branding Diaries

The Chic Founder Creating a Community for Indie, Black-Owned, Sustainable Brands

Giovanna Vieira's blueprint for success
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Bibiana Obahor
October 21, 2024
Trends

8 Trending Summer Colour Palettes

Bright, bold, and beautiful shades
By
The Desiree Team
July 25, 2024
10 / 28
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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