THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
Brand Insider Logo
BRANDING
ALL BRANDING
Branding Diaries
Visual Identity
Art Direction
Packaging
Website Design
Branding

Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

Branding

16 Branding Creatives To Follow Now

Branding

How to brand... Tomato Girl

MARKETING
ALL MARKETING
Click or Skip
Advertising
Social Media
Social Media

Why Everyone’s Talking About Kai Cenat Right Now

Marketing

Why Summer Is the Perfect Time to Break the Branding Rulebook

Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

CASE STUDIES
ALL case-studies
Brand Insider Round-Up
Case Studies

Lil Luv Dog Launches With $1M Backing to Redefine Petcare

Case Studies

Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

Case Studies

Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

STRATEGY
ALL strategy
Insights
Insights

Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

Insights

La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

Insights

Are We Tired Of The “It Girl” Brand Yet?

LIFESTYLE
ALL LIFESTYLE
Editor's Picks
Trends
News
Career
Entrepreneurship
Editor's Picks

Fashion Month Is Over, These Are The Black Designers To Know

Lifestyle

October Editor’s Letter

Trends

The Next Big Celebrity Business? Creative Agencies

RESOURCES
  • MailSUBSCRIBEAccountSIGN upACCOUNT
Search
SEARCH
CLOSE
Menu

Branding

Marketing

Case Studies

Strategy

Lifestyle

ABOUT US
Curating a contemporary perspective on branding, covering everything from design trends to marketing strategies.
MEDIA KIT
Click here to learn more about how to work with Brand Insider.
FOLLOW US
PinterestTwitterInstagram
MailSUBSCRIBEAccountSIGN INACCOUNT
Marketing

Market Segmentation Strategies: Driving Growth and Customer Loyalty

Examples from Net-a-porter, Summer Fridays and others
By
The Desiree Team
June 25, 2023
Insights

The Science Behind What Makes People Buy

Buyology: why we buy what we buy
By
The Desiree Team
November 16, 2023
Branding

The Optimal Process for Brand Naming

The cornerstone of a brand's recognition and recall in the minds of consumers
By
The Desiree Team
August 22, 2023
Marketing

Decoding the Marketing Strategies of Cult Brands

Insights from luxury fashion, beauty, and lifestyle Icons
By
The Desiree Team
July 27, 2023
Strategy

How Opinions, Testing, and Alternative Criteria Shape Effective Choices

 The Art of Decision-Making
By
Kim Jason
September 4, 2023
Marketing

Brands with Diverse Campaigns

How real faces and real bodies are winning over real audiences
By
The Desiree Team
November 29, 2023
Insights

From Runway to Data: How Fashion and Technology Collaborate

Exploring the intersection of fashion and technology for enhanced consumer experiences
By
Amara Blake
August 7, 2023
Career

What Brand Designers Need to Know Today

Unlock your full potential
By
The Desiree Team
October 9, 2023
Lifestyle

The Power of Emotions in Fashion Buying Decisions

A discussion with fashion insider, Amara Blake
By
Amara Blake
August 3, 2023
Branding

Taking a Comprehensive Approach to Branding

All branding elements are essential fragments of a broader puzzle
By
The Desiree team
August 16, 2023
Branding

Mastering the Art of Branding

Uncover the secrets of effective branding and building a vibrant brand community
By
Amara Blake
July 31, 2023
Branding

The Search for Authenticity in a World of Branding Noise

Beyond the buzzword, what really makes a brand "authentic"?
By
The Desiree Team
July 12, 2023
Editor's Picks

5 Sunscreen Brands That Get it Right

Key takeaways from Vacation Inc., Naked Sundays, and more
By
Bibiana Obahor
July 6, 2023
Marketing

The Effectiveness of Brand Partnerships, Collaborations or Confusion?

Brand partnerships can be highly effective when executed well
By
The Desiree Team
July 18, 2023
Strategy

Brand Loyalty in the Digital Age

Is Customer Retention Becoming a Thing of the Past?
By
The Desiree Team
June 30, 2023
24 / 28
read MORE
LIFESTYLESTRATEGYCASE-STUDIESMARKETINGBRANDING
NAVIGATE
CONTACTABOUTWORK WITH DESIREEARCHIVEaccountLOG IN
Social
Facebook
Instagram
Twitter
Linkedin

A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
© 2025 Desiree Design Studio. All rights reserved