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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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16 Branding Creatives To Follow Now

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How to brand... Tomato Girl

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

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La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

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Are We Tired Of The “It Girl” Brand Yet?

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The Next Big Celebrity Business? Creative Agencies

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Kim Kardashian’s SKIMS Enters Volleyball Market Through LOVB Collaboration

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Case Studies

11 Lessons From Prada Beauty's New Launch

Prada successfully extends its legacy into the realm of beauty, serving as an inspiration for small beauty brand owners
By
The Desiree Team
September 19, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 08.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 8, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 01.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 1, 2023
Case Studies

Bettter By Julie Pelipas

Elevating upcycled tailoring in fashion
By
The Desiree Team
September 18, 2023
Strategy

Why We Prefer Brands We Recognise

Given a choice, we usually choose brands we recognise and feel familiar with
By
Bibiana Obahor
September 14, 2023
Case Studies

How Erewhon Went From Grocery Store to Lifestyle Hub

Lessons on self-perception and consumer behaviour
By
Bibiana Obahor
August 23, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 25.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
The Desiree Team
August 25, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 18.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
The Desiree Team
August 18, 2023
Case Studies

Pioneering Sustainable Fashion with Mother of Pearl

 Join Amy Powney on a journey of sustainability with Mother of Pearl
By
The Desiree Team
September 5, 2023
News

Amyris Discontinuing Costa Brazil and Onda Beauty in Strategic Turn

Illustrating the need for adaptability in the evolving beauty industry
By
The Desiree Team
August 12, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 11.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 11, 2023
News

Kylie Jenner Inspires Signature Looks in the Bratz x Kylie Collection

Our love-hate relationship with celebrity collaborations: a look at Bratz x Kylie and more
By
The Desiree Team
August 5, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 04.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 4, 2023
Strategy

Does Age Really Matter When It Comes To Branding?

We argue audience demographics is no longer about age but rather about establishing an outlook
By
The Desiree Team
September 13, 2023
Social Media

The Demise of Brand Loyalty in Beauty

TikTok, the driving force behind beauty trends, has us questioning whether loyalty in beauty still exists
By
Bibiana Obahor
August 31, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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