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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Why Summer Is the Perfect Time to Break the Branding Rulebook

Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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No Photos, Please: Inside Luxury’s Love Affair with Secrecy

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Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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The Highs, The Lows, and The Future of Luxury Fashion.

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Brands Double Down on Nostalgia, IRL Engagement & Tech-Led Strategy in Latest Campaign Rollouts

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Does Anybody Remember Amina Muaddi?

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Beach Reads for Brand Founders (That Aren’t Boring Business Books)

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Case Studies

"Billie Eilish Has Created The Most Gen-Z Fragrance", How She Did It

Crafting Eilish 2, a Fragrance Born from World-Building
By
The Desiree Team
September 11, 2023
Case Studies

How Topicals Made Flare-ups Fun

Here's how Olamide Olowe, founder of Topicals, turned skin conditions into a positive movement
By
Bibiana Obahor
September 12, 2023
Marketing

7 Effective Strategies for Building a Targeted Email List

From crafting compelling opt-in offers to leveraging social media advertising
By
The Desiree Team
August 10, 2023
Case Studies

How lifestyle brand, Ouai, Creates Meaningful Experiences

'Good hair days can lead to good days altogether' - Ouai
By
The Desiree Brand
August 17, 2023
Marketing

The Influencer Marketing Bubble

Sustainable strategy or short-term hype? Let's talk about it
By
The Desiree Team
August 15, 2023
Trends

Isn't deinfluncing still influencing?

The irony of this Tiktok trend
By
The Desiree Team
September 6, 2023
Branding

Branding Beige Flags

Traits worthy of evaluation
By
The Desiree Team
July 26, 2023
Insights

3 Ways AI Is Revolutionising Consumer Engagement

 Discover how AI is transforming consumer engagement through automation, curation, and migration
By
The Desiree Team
July 3, 2023
Marketing

Market Segmentation Strategies: Driving Growth and Customer Loyalty

Examples from Net-a-porter, Summer Fridays and others
By
The Desiree Team
June 25, 2023
Insights

The Science Behind What Makes People Buy

Buyology: why we buy what we buy
By
The Desiree Team
November 16, 2023
Branding

The Optimal Process for Brand Naming

The cornerstone of a brand's recognition and recall in the minds of consumers
By
The Desiree Team
August 22, 2023
Marketing

Decoding the Marketing Strategies of Cult Brands

Insights from luxury fashion, beauty, and lifestyle Icons
By
The Desiree Team
July 27, 2023
Strategy

How Opinions, Testing, and Alternative Criteria Shape Effective Choices

 The Art of Decision-Making
By
Kim Jason
September 4, 2023
Marketing

Brands with Diverse Campaigns

How real faces and real bodies are winning over real audiences
By
The Desiree Team
November 29, 2023
Insights

From Runway to Data: How Fashion and Technology Collaborate

Exploring the intersection of fashion and technology for enhanced consumer experiences
By
Amara Blake
August 7, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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