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How to brand... Tomato Girl
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The Skims and Rhode Playbook Is Intentional and Always Sells Out
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Lil Luv Dog Launches With $1M Backing to Redefine Petcare
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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand
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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why
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Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.
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Are We Tired Of The “It Girl” Brand Yet?
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Editor's Picks
13 Sustainable Brands to Know
The genuinine ones to know and love
By
Bibiana Obahor
August 20, 2024
Insights
A Guide to Connecting With The Modern Shopper
Leveraging technology to stay ahead in retail
By
Luna Evahart
September 17, 2024
Case Studies
How Two Influencers Transformed Skincare with their Viral Jet Lag Mask
The influencer duo behind Summer Fridays
By
The Desiree Team
August 15, 2024
Trends
Influencers Are Turning to Smoothies For Their Next Big Hit
Erewhon x influencers...
By
Bibiana Obahor
August 12, 2024
Case Studies
East Coast Edge Meets LA Chill With Body by Raven Tracy
Raven Tracy bridges her New York roots with Los Angeles vibes
By
The Desiree Team
August 22, 2024
Case Studies
How Hailey Bieber’s Authenticity is Shaping Rhode
Genuine connections are transforming Celebrity Beauty Brands, no suprise
By
The Desiree Team
July 29, 2024
News
Huda Beauty Unveils New Rebrand Under CEO Huda Kattan's Leadership
A new era for Huda Beauty
By
The Desiree Team
July 23, 2024
Brand Insider Round-Up
The Brand Insider Round-Up: 26.07.24
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
July 26, 2024
Brand Insider Round-Up
The Brand Insider Round-Up: 19.07.24
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of
By
Bibiana Obahor
July 19, 2024
Case Studies
How a Classic Brand Became Gen Z’s Favorite
Gap's revival: A Gen Z Success Story
By
The Desiree Team
September 24, 2024
Branding Diaries
Building a Brand with Up-and-Coming Fashion Girlie, Becca Shania
The cool girl designer on the rise
By
Melissa Jasmine
July 31, 2024
Case Studies
The Merit Method: Beauty Without the Fuss
The brand making easy-to-use makeup
By
The Desiree Team
July 22, 2024
Trends
2024: The Year We All Went Sporty Spice
Sports are no longer just for the boys!
By
Bibiana Obahor
July 17, 2024
Social Media
20 Instagram Feeds to Inspire Your Brand This Summer
Curate your summer aesthetic with these Insta feeds
By
Bibiana Obahor
July 15, 2024
Branding
Bibiana Shares 10 Tips for Building the Perfect Design Portfolio
Your portfolio is your visual résumé; make it unforgettable
By
Bibiana Obahor
August 28, 2024
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