THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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16 Branding Creatives To Follow Now

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How to brand... Tomato Girl

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Why Everyone’s Talking About Kai Cenat Right Now

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

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La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

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Are We Tired Of The “It Girl” Brand Yet?

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Fashion Month Is Over, These Are The Black Designers To Know

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The Next Big Celebrity Business? Creative Agencies

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News

Kylie Jenner Inspires Signature Looks in the Bratz x Kylie Collection

Our love-hate relationship with celebrity collaborations: a look at Bratz x Kylie and more
By
The Desiree Team
August 5, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 04.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 4, 2023
Strategy

Does Age Really Matter When It Comes To Branding?

We argue audience demographics is no longer about age but rather about establishing an outlook
By
The Desiree Team
September 13, 2023
Social Media

The Demise of Brand Loyalty in Beauty

TikTok, the driving force behind beauty trends, has us questioning whether loyalty in beauty still exists
By
Bibiana Obahor
August 31, 2023
Strategy

Can High-End Brands Meet Diverse Budgets?

Here's how luxury brands create demand beyond prestige pricing
By
Bibiana Obahor
August 28, 2023
Art Direction

30 Cool Visual Concepts To Inspire Your Product Photography

From jewellery on cutlery to perfume melting in ice, these concepts guarantee a double-take
By
The Desiree Team
July 14, 2023
Trends

Reimagining Barbie for a New Generation: It's Fantastic

Unlocking the secrets behind the viral success of the 2023 Barbie Movie campaign
By
Bibiana Obahor
July 7, 2023
Case Studies

"Billie Eilish Has Created The Most Gen-Z Fragrance", How She Did It

Crafting Eilish 2, a Fragrance Born from World-Building
By
The Desiree Team
September 11, 2023
Case Studies

How Topicals Made Flare-ups Fun

Here's how Olamide Olowe, founder of Topicals, turned skin conditions into a positive movement
By
Bibiana Obahor
September 12, 2023
Marketing

7 Effective Strategies for Building a Targeted Email List

From crafting compelling opt-in offers to leveraging social media advertising
By
The Desiree Team
August 10, 2023
Case Studies

How lifestyle brand, Ouai, Creates Meaningful Experiences

'Good hair days can lead to good days altogether' - Ouai
By
The Desiree Brand
August 17, 2023
Marketing

The Influencer Marketing Bubble

Sustainable strategy or short-term hype? Let's talk about it
By
The Desiree Team
August 15, 2023
Trends

Isn't deinfluncing still influencing?

The irony of this Tiktok trend
By
The Desiree Team
September 6, 2023
Branding

Branding Beige Flags

Traits worthy of evaluation
By
The Desiree Team
July 26, 2023
Insights

3 Ways AI Is Revolutionising Consumer Engagement

 Discover how AI is transforming consumer engagement through automation, curation, and migration
By
The Desiree Team
July 3, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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